Articles from Index Fund Advisors, Inc.

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The Random Walk of Markets: From Bachelier to MarketCoin

by Mark Hebner Monday, October 27, 2025

What connects a 1900 Paris thesis, a Chicago economist, and a digital coin toss? Louis Bachelier first imagined markets as random walks; Eugene Fama later proved that efficiency means returns behave like a “fair game,” or martingale. Today, Mark Hebner’s MarketCoin experiment brings this theory to life—showing that daily, monthly, and annual returns line up almost perfectly with the mathematical fingerprint of market randomness.

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Explore how the Securities Acts of 1933, 1934, and 1940 revolutionized financial data analysis through transparency and regulatory enforcement.

Regime Change of Data

by Mark Hebner — Monday, October 27, 2025

Explore how the Securities Acts of 1933, 1934, and 1940 revolutionized financial data analysis through transparency and regulatory enforcement. … Read More

Why stock-picking and market timing are losing games—and how IFA's MarketCoin helps investors experience the randomness of markets.

Eugene Fama, Random Walks and the Revolution That Made Indexing Inevitable

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by Mark Hebner — Thursday, October 23, 2025

Why stock-pickingand market timingare losing games—and how IFA’s MarketCoin helps investors experience the randomness of markets. … Read More

As part of IFA's ongoing research series, we've put under our microscope Great-West/Empower's active strategies.

Great-West/Empower: A Deeper Look at the Performance

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by Murray Coleman — Wednesday, October 22, 2025

As part of IFA's ongoing research series, we've put under our microscope Great-West/Empower's active strategies. … Read More

Explore the life lessons and financial wisdom of Jonathan Clements, a legendary columnist who championed simplicity and peace of mind in investing.

What Jonathan Clements Learned From Death About Money and Life

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by Robin Powell — Wednesday, October 15, 2025

Explore the life lessons and financial wisdom of Jonathan Clements, a legendary columnist who championed simplicity and peace of mind in investing. … Read More

Explore evidence showing why active funds rarely sustain outperformance and how index investing offers a more reliable strategy.

From Hot Hand to Cold Reality - New Evidence on the Fate of Winning Funds

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by Robin Powell — Monday, October 06, 2025

Explore evidence showing why active funds rarely sustain outperformance and how index investing offers a more reliable strategy. … Read More

The track record of USAA, and Victory Capital active managers are put under IFA's research microscope as we take a Deeper Look at the Performance.

Victory Capital (USAA, Munder, RS) Mutual Funds: A Deeper Look at the Performance

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by Murray Coleman — Wednesday, October 01, 2025

The track record of this family's active managers are put under IFA's research microscope.The track record of this family's active managers are put under IFA's research microscope. … Read More

The SEC's crackdown on advisory conflicts exposes industry issues. Find out how to protect your portfolio from high fees and biased advice.

SEC Enforcement Surge Exposes Hidden Conflicts in Financial Advice

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by Robin Powell — Thursday, September 25, 2025

The SEC's crackdown on advisory conflicts exposes industry issues. Find out how to protect your portfolio from high fees and biased advice. … Read More

Learn how new 401(k) alternative investment rules may impact fees, transparency, and your retirement wealth. Make informed decisions for your future.

The Silent Partner Problem - Understanding the New 401(k) Investment Landscape

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by Robin Powell — Tuesday, September 16, 2025

Learn how new 401(k) alternative investment rules may impact fees, transparency, and your retirement wealth. Make informed decisions for your future. … Read More

Learn how prestigious endowments like Harvard and Yale fail to beat simple index funds, revealing a major flaw in complex investing.

The $25 Million Lesson- Why Most Endowments Fail and What All Investors Can Learn

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by Robin Powell — Monday, September 15, 2025

America's smartest institutional investors are failing spectacularly. New research shows even Harvard and Yale would beat their own returns by simply buying index funds — a wake-up call for trustees and investors pursuing complexity. America's charitable organizations collectively oversee more than $800 billion in endowment assets, yet most would … Read More

A new study highlights the tangible benefits of hiring CFP� professionals, from improved emergency funds to enhanced financial satisfaction.

Benefits of Working With a CFP Professional Revealed in Study

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by David York — Wednesday, September 10, 2025

When seeking financial advice and assistance, there is a good chance that you might run into several different credentials that indicate a professional's background as well as area of expertise. When it comes to financial planning the CFP® designation is the gold standard due to its rigorous education, examination, experience, … Read More

Discover why the CAPE ratio is popular among investors and the challenges of applying it to real-world stock investing.

CAPE Fear: Valuation Ratios and Market Timing

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by Weston Wellington, Mark Hebner — Monday, September 01, 2025

As broad market indices such as the S&P 500 have set new record highs in recent weeks, many investors have become apprehensive. They fear another major decline is likely to occur and are eager to find strategies that promise to avoid the pain of an extended downturn while preserving the … Read More

Discover why international value stocks have outperformed US markets, driven by currency shifts, sector advantages, and valuation gaps.

The Great Value Reversal: How International Value Stocks Broke Their Losing Streak

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by Robin Powell — Monday, August 25, 2025

After more than a decade in the wilderness, international value stocks have staged one of the most dramatic comebacks in modern investment history. The numbers tell a remarkable story: through July 2025, international value stocks delivered 7.87% returns while their US counterparts managed just 3.56% — a gap that would … Read More

Compare buffer strategies and 60/40 portfolios for equity market downside protection and long-term performance differences. Learn which suits your goals.

Buffing Out Volatility, Part 2

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by Dimensional Fund Advisors — Wednesday, August 20, 2025

Compare buffer strategies and 60/40 portfolios for equity market downside protection and long-term performance differences. Learn which suits your goals. … Read More

Learn how IFA empowers advisors with science-backed investing, transparency, and the freedom to focus on client success over product sales.

Why Top Wealth Advisors Should Join Index Fund Advisors

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by Robin Powell — Monday, August 11, 2025

You didn’t become a wealth manager to sell products and chase quotas. You became one to help people build financial security. But too often, traditional firms reward sales over service, and advisors are left navigating conflicts of interest that compromise client trust. That’s why top advisors are leaving sales-driven models … Read More

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