What's New

With over 238* videos and 194* articles, IFA is dedicated to providing you with timely, data-driven information on the value of investing in index funds.

Videos

In 1952, investing advice boiled down to one thing: pick winning stocks. Find the next big company, put your money in, hope it soars

Articles

Before a new year begins, it's probably going to be a good idea to consider any new contribution limits set by the government for various savings vehicles. Reviewing what's allowed in terms of building a nest egg can give you a leg up in planning how best to maximize your


Prudential Financial: A Deeper Look at the Performance

Friday, November 21, 2025Murray Coleman

As part of our ongoing research into active managers, we put this insurance giant's funds under our microscope.

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Paul Samuelson and the Proof That Prices Move Randomly

Thursday, November 13, 2025Mark Hebner

How a single theorem reshaped finance, why market timing is so hard, and how these ideas live on in index funds and IFA’s MarketCoin.

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The Myth of the Star Fund Manager - Why Stories Beat Statistics

Wednesday, November 12, 2025Robin Powell

The financial media loves heroes, but markets don’t. A few managers will always look brilliant for a while; the real question is whether their results clear a statistical bar high enough to separate skill from luck. This three-part series is your roadmap.

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Run the Numbers Yourself - How to Test Any Manager's Claim to Skill

Tuesday, November 11, 2025Robin Powell

Is your star fund manager truly skilled or just lucky? Learn why most funds can't prove lasting outperformance—and how to test it yourself.

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Why Market Timing Is Nearly Impossible: A MarketCoin Perspective

Thursday, November 6, 2025Mark Hebner

Learn how flipping a MarketCoin reveals the vast combinations of potential market paths and challenges market timing predictions.

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Rational Reminder Podcast: Mamdouh Medhat - A Profitability Retrospective, and Private Fund Performance

Thursday, November 20, 2025Rational Reminder

In this episode of the Rational Reminder Podcast, Ben Felix and Dan Bortolotti are joined by Mamdouh Medhat, VP and Senior Researcher at Dimensional Fund Advisors, for an exceptionally deep, exceptionally nerdy exploration of factor investing—focusing on profitability, value, defensive equity, and the persistent misunderstandings that surround them.

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Should I Buy at All Time Highs?

Sunday, November 16, 2025IFA.com

Should you wait for the next dip before investing, or is buying at an all-time high a mistake you'll regret? It's one of the most common questions I hear, and one of the costliest misconceptions in all of finance.

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What Brain Scans Reveal About Your Investment Behavior

Sunday, November 9, 2025IFA.com

What if I told you that brain scans show similar neural activity between a cocaine addict getting high and an investor watching their stock pick soar?

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2025 Q3 Market Review

Wednesday, October 29, 2025IFA.com

Mark Hebner summarizes the market's performance during the third quarter of 2025 and demonstrates the difficulty in picking the next asset class winner.

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Coin Chart Explained

Tuesday, October 28, 2025IFA.com

Mark Hebner shows off the new features in the chart, "Compared to the Median Return, Have Markets Flipped Up and Down like a Coin?"

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