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  3. Good to Great: Why Some Companies Make the Leap...and Others Don't

Good to Great: Why Some Companies Make the Leap...and Others Don't

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Author: Jim Collins

Publisher: Harper Collins

Year Printed: 2001

Edition: First

Printing: First

Condition: Very Good

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Pages: 300

Height: 9.5 inches

Width: 6.2 inches

Notes: Built to Last, the defining management study of the nineties, showed how great companies triumph over time and how long-term sustained performance can be engineered into the DNA of an enterprise from the very beginning.

Using tough benchmarks, Collins and his research team identified a set of elite companies that made the leap to great results and sustained those results for at least fifteen years. How great? After the leap, the good-to-great companies generated cumulative stock returns that beat the general stock market by an average of seven times in fifteen years, better than twice the results delivered by a composite index of the world's greatest companies, including Coca-Cola, Intel, General Electric, and Merck.


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