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Beyond Greed and Fear: Understanding Behavioral Finance and the Psychology of Investing


Author: Hersh Shefrin

Publisher: Harvard Business School Press

Year Printed: 2000

Edition: First

Printing: First

Condition: Good

eBook: Google eBook

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Pages: 368

Height: 9.5 inches

Width: 6.5 inches

Notes: In Beyond Greed and Fear, the most authoritative guide to what really influences the decision-making process, Hersh Shefrin uses the latest psychological research to help us understand the human behavior that guides stock selection, financial services, and corporate financial strategy. Shefrin argues that financial practitioners must acknowledge and understand behavioral finance--the application of psychology to financial behavior--in order to avoid many of the investment pitfalls caused by human error.