High-Tech, High-Touch - IFA Launches New Brand and Website


If you are an frequent visitor, you've probably noticed that something looks different. In fact, a lot has changed – and we are really excited about it.

New Logo & Tagline

Inspired by our past, our new corporate logo and tagline reflect the evolution of our business.

Since 1999, IFA has leveraged technology to educate and automate the investment advice industry. To this day, IFA’s website is used world-wide as a source for news and information regarding index-fund investing, and our state-of-the art web and application based advisor and client tools further support our high-tech heritage. Over the years, the IFA business continued to innovate and expand its service offerings based on the needs of our clients. This, and our Advisor's fiduciary role, being the primary differences from today’s fully-automated advice, IFA strives to provide our clients with a personalized, high-touch financial experience. Our Wealth Advisors offer custom investment management and portfolio strategies as well as a full-suite of planning and referral services – guiding investors towards and through a secure retirement.

Together, IFA’s high-tech, high-touch culture is now better reflected in our new brand, logo and tagline “Fiduciary Wealth Services” (formerly “Fiduciaries for Wealth”).

New Website

The new website, aside from being aesthetically pleasing, is more agile, interactive, and is easier to navigate. Whether you are a client or first time visitor, you can quickly find what you are looking for. All of the same informative content remains alongside the following enhancements to provide a better overall user experience:

Refreshed, Responsive Design
IFA’s website welcomes you with a refreshed, bold design featuring large images, long scrolling and interactive story telling. An emphasis was placed throughout the site on color selection and typography that fit the IFA personality.

All of the design enhancements were made fully responsive in HTML 5, which means, any page on the website will now automatically resize to fit all computer and mobile-device screens. The responsive design however, does not replace our separate popular mobile application for iPhones and iPads.

Refined Navigation & User Experience
The menu navigation has been reorganized and refined to provide easy access to all of our valuable content. The menu bar is now “fixed” and will follow you as you scroll down to allow you to move more quickly across the site and from page to page. 

Enhanced Content
Other modifications to the site include the addition of:

    • Home Page – The home page and long scrolling design allow for a complete IFA snapshot
    • Services – A new section providing a more informative overview of the wealth services offered by IFA
    • What’s New – A new section where visitors can always find the most recent IFA content in one aggregated location
    • Advisor Pages – Individual web pages dedicated to each IFA Wealth Advisor
    • Index Calculator – Redesigned and more intuitive than ever
    • Login – A one-stop location for IFA clients to access custodian accounts or IFA Fin Plan (a new technology for IFA clients)
    • Interactivity – Capabilities have been added to articles, videos and other resources for you to share content via email or social media

Speed & Reliability
Overall, you will find the site fast to use, as we've optimized it using the latest technologies that allow us to deliver content quicker. And, our new architecture allows the site to be much more robust during high-traffic periods.

IFA is committed to continuous innovation of our business and our brand – from updated products and services to redesigned websites and logos. We’ve changed our look on the outside, but rest assured, our client-centric mission remains the same… to change the way the world invests by replacing speculation with an education.

We hope that you enjoy the new website and we’d love to hear your Feedback.