IFA.com and it's related sites have racked up about 14.6 million page views since Nov. 1999. Thanks for visiting.

From emails about the IFA web site and eBook:

None of the quotations below are from advisory
clients of Index Fund Advisors. Therefore, these
statements should not be viewed as an endorsement
or recommendation of the investment advisory
services provided by Index Funds Advisors.
I learned about you and IFA way back in 2001. I had just left The Northern Trust Company and was trying to start up a hedge fund of funds, and my academic curiosity led me to call you. You told me then that the hedge fund model did not work.....and you were right. ... I cannot express to you how much respect and admiration I have for your work. The men who developed the DFA funds and the principles behind them have certainly done a great service to investors, but you have taken what the investment industry always hoped would remain benign academic theory and  developed a business model for its most  practical application. History will show that you have done something very difficult, yet very honorable. You have my respect. Best Regards, E.A.F., CTFA, Vice President of Wealth Management Consulting, XYZ Trust Co. 12-11-2006 (email on file)
"The more I study and learn about your approach, the more I grow to appreciate its elegance. So many people are confused about how to approach volatility when trying to save for future goals like college and retirement. They either go into highly volatile assets, which may not properly compensate them for their risk. Others just settle for sickeningly low returns. Your system really breaks the answer down and makes it approachable. And since you've already done the math, it saves people from having to learn about calculating standard deviations and/or future expected returns. It's really great that you offer this to the public." Matt Krantz, USAToday, 5/20/05
"Can I tell you I think your book is just fantastic. The information, the way it is presented, the associated references, etc are all wonderful, as is your website. Congratulations."

Kind regards, Ed Kelly, PhD Finance Candidate, Trinity College, Dublin, Ireland - 2/20/04
"I love surfing the web. You go looking for one thing, and you run across a new gem that's so good it makes you forget what you're looking for."

Paul B. Farrell, www.marketwatch.com 4/26/02
"I just wanted to let you know that I enjoyed your 12 Step Program on the IFA site. In fact, I thought it was so good -- top-notch research, cool tools -- that I wrote about it on The Motley Fool web site (where I work).

Dayana Yochim - 6/13/02
The Motley Fool / www.Fool.com
"Congratulations on your web site! It is easily the most informative that I have ever seen. If the contents are a preview of your forthcoming book, I look forward to its publication." - W.L. 8/8/02
"Your ifa site is amazing. I have never seen such precise info about well diversified portfolios, and mpt." [Modern Portfolio Theory] - B.H. 2/18/03
"I very much appreciated your online book and website. It is a fantastic resource."
K.R. 8/21/03 McKinsey and Co. Zurich, Switzerland
"The e-book looks excellent with lots of good sound advice and useful guidelines. I am sure that investors would benefit from reading it. I liked the illustrating quotes. The piece on style drifters was particularly helpful in the context of the investment case I am teaching (value versus growth styles and the 'temptation' to drift from one to the other). [In my PhD--years ago now--on UK mutual funds, there was enormous style drift, but it didn't have a label then!!] The website is also very interesting."
Professor XXX, School of Management, University of Edinburgh, U.K. - 24 Apr 2003
" I was formerly a Financial Advisor with Merrill Lynch who became disenfranchised with the industry due to my beliefs that a diversified portfolio of index funds was the best advice that I could give clients, yet was frowned upon by my boss (not too mention it would have paid me next to nothing to allocate client funds to index funds). Keep up the good work. More people should understand just what their 'advisors' are up to.   Sincerely, XXXX",  10/01/04
The more layers of skin you unpeel, the more corrupt you realize the whole investment industry is and to think I have wasted 13 years of my career being brainwashed. I can see the light now. - H.M. Independant Financial Advisor from United Kingdom, 1/09/04
"I have at various times in my career been ranked in the top 5% for equites ('87, '91), US Fixed Income ('00, '01) and International Debt/Currencies ('98). I was beginning to think I was pretty smart, then I read your research; now I know I've just been lucky." G.S. Arthur, President, Strategic Reserve, Inc. - 3/31/04
"I've just finished the "12-step program" - of all web-pages I've been reading, and that's quit a few, this is the most informative and pedagogical I've ever seen. You're definitely aware of the value of the products you're representing and more important - you're actually giving the investor a chance to understand some facts. Very refreshing!" - J. S. 9/6/2001
"IFA's web site is the slickest I have ever seen. It has beautiful graphics, is well-organized and is loaded with educational materials."
"Mark, I am a Senior Investment Advisor in the Private Client Service of a major Canadian brokerage firm. When I saw your site I thought it was great; a real resource... After speaking with you, it is my belief that clients should be lining up at your door, not for the fact you educate them on indexing, or sell that best product, they should line up because of your passion to help them and because you really care... good luck with the excellent work you are doing."

"...you provide a solution that is the envy of your peers."
"I'm a stock broker in Taiwan working for a top tier US investment banking for over 5 years. After reading your piece, I feel deep sympathy, especially in the article of "broker [chats]". I've spent a couple of weeks studying Mark's masterpiece and discussed it with my fellow brokers trying to figure out is there any possible way to introduce your know-how to local investors." - [Most importantly, Taiwan is still full of active investors] - J.W. 6/24/03
"I love your website. Data is hard for people to believe, but it's the only game in town. I found the descriptions of your research fascinating. I enjoyed the interviews."
"You have a fantastic website; tremendous information."
"Wow! What a site! This is suddenly my favorite! So far, I've studied Steps 1 & 2 and love it." ... Again, I reiterate how happy I am that I finally found your site. (It's like being born-again, a sinner finding God!) I love the Active Investor Anonymous & 12-Step Program analogies. And, I recognize it's not totally humorous - that there are some similarities (in personalities, Emotional Intelligence and/or tendencies) for gamblers and Active Investors to behave in common ways. (The need for greed, strike it big, get rich quick!!!)" - G.L. 8/27/02
"As told you on the phone, I've spent a lot of time on the net looking for advisors that use asset allocation and indexing in a retail investment strategy. IFA is the best I've found, so far. I'm particularly impressed with the quality of your third party validation, and the scrolling quotations are great entertainment." -
Sincerely, X.X., CFP, Senior VP, Wealth Advisor, Morgan Stanley - 5/29/03
"I work with a quantitative model for asset allocation that we present for institutional and private clients.

IFA's setup seems very interesting because you also seem to focus on asset allocation and then implementation with the best index funds (DFA's). We unfortunately do not have access to these index funds here [Denmark] (the market is too small), but there might be potential for your approach in the UK.

I am by the way a big admirer of DFA and Eugene Fama (I sat in on a few of his classes at U. Chicago)."
"I have recently been hired as the investment strategist of a start-up financial planning firm. The top priority of my role with my new firm is to develop an investment platform for our firm to approach clients with. My investment philosophies are centered around structured investing and calculated risk management over the long-tern; however, I knew that I would face a certain degree of resistance from the other members of the firm who were accustomed to using separate account managers and actively managed mutual funds. Through your website I was able to access data that enabled me to design a presentation that almost instantly "converted" my colleagues. I am sure that when you designed your website that this type of service was not your primary goal, however, I would like to commend you on your commitment to increasing the education of individual investors and the promotion of the real facts of investing."
"What an incredible site you have! My hat is off to you all!
I work for a major wire house as an investment management analyst -- providing analysis for manager selection and follow-up performance analysis. Yet my graduate studies have firmly placed me in the "efficient markets camp."

"In the course of completing my masters degree in economics (thesis topic: "The relevancy of growth and value style equity investing"), I found that value and growth styles also behave in a random manner. I used Fama/French monthly data going back 38 years). Thus, I think that you may wish to take another look at the style section of your incredibly great 12-step program. I believe that the case can easily be made that the pursuit of investment gains through style shifting is an exercise in futility."
"This "12 Step Program" is what I have been needing for many years. The information I have read so-far is priceless." - F.H. 7/7/02
"First, let me say how impressed I am with the Index Funds Advisors web site. What a great and well-presented collection of info! It takes the mystification out of finance and investment and makes it accessible."
"A fresh-minted Series 6 & 63 IC/VC Registered Representative (in addition to California Life, Disability & Health Agent) I've only gotten as far as Step 3 on first visit but I've got to say it... this website rocks. Was starting to represent Salomon Smith Barney's mutual funds and Travelers Life & Annuity in California and you guys have now given me one huge headache. I suffer from that rare and today almost unknown ailment, only doing what's in the customer's best interests every single time. You've left me breathless and in harsh reality jobless but with heart and soul and tireless drive intact."

"Keep it up, a fantastic education!"
"Thank you for taking the time to speak with me on Monday. I was able to take away an abundance of useful information and ideas from our conversation. You commitment to investing your clients assets "the right way" and promoting the truth about investing is commendable."
"Having done quite a bit of reading in the past year or two on books from Bernstein, Malkiel, Bogle, and others, papers from Fama and French, and including your excellent online book, I am convinced that your approach to investing is far superior to anything else offered from an advisory and planning perspective." - E.N. 2/27/03
"I thought while I was at home over the weekend to spend some more time reviewing (and learning from) the IFA website. I really am impressed. I can't tell you how many websites I've visited as a financial adviser and consumer only to be sorely disappointed with misinformation and more brokerage hype that, "my manager is better than your manager" propaganda, in addition to the "take more risk you'll get higher returns" brainwashing that the public receives every time they log on to one of the other guy's websites.

I am glad to finally see the academic research and empirical evidence presented in a way that complements and enhances Modern Portfolio Theory. I've been in the "business" for over twenty years. I received my Series 6 license in 1980 to begin "selling" and I mean "selling" mutual funds and variable annuities. Now some 20 years later after becoming a Certified Financial Planner, a Chartered Financial Consultant, a Certified Investment Management Analyst, and Certified Investment Management Consultant and while currently studying for the CFA Level I exam in May, I've become totally immersed in MPT, and can finally say that "I see the light." I think you refer to it as your epiphany. ... I want to explore how we might be able to utilize the IFA services and resources for new and existing clients." D. R. 3/9/03
Complete copies of all correspondence on file.
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This site is for the use of clients and potential clients of Index Funds Advisors, Inc. and the IFA Network Members. It is not to be used by any other investment advisor or investment professional as an information/marketing materials source, asset allocator, risk capacity or risk tolerance assessment, or for any other purpose. If your financial advisor is using this site without a license from Index Funds Advisors, Inc., they are violating our copyright and their ethics are highly in question. The right to download, store and/or output any material on this internet site, or the Index Funds: The 12-Step Recovery Program for Active Investors book or eBook, is granted for viewing use only and this grant only applies to clients and potential clients of Index Funds Advisors, Inc. and the IFA Network Members. Reproduction or editing by any means, mechanical or electronic, in whole or in part, without the express written permission of Index Funds Advisors, Inc. is strictly prohibited and subject to prosecution under U.S. and International copyright and trademark laws.

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WARNING: Past performance does not guarantee future results. Investment returns and principal value will fluctuate, so that investors' shares, when sold, may be worth more or less than their original cost. Investing in any mutual fund, index or actively managed, does not guarantee that an investor will make money, avoid losing capital, or indicate that the investment is risk-free. Actively managed funds sometimes outperform index funds. You just don't know in advance which actively managed fund will outperform the appropriate index. Just because a mutual fund is an index mutual fund, it does not guarantee a performance superior to an actively managed mutual fund. There are no absolute guarantees in investing. When reviewing any backtested performance information on this internet site, please read the Disclosure for Backtested Performance Information (click here to read the Disclosure for Backtested Performance Information.) For a copy of the Index Funds Advisors, Inc. Privacy Policy, click here.

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Index Funds Advisors, Inc.    
Index Funds Advisors, Inc. — 19200 Von Karman Ave., Suite 150  —  Irvine, CA 92612  
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