IFA adds value through matching people with portfolios by carefully qualifying and quantifying 5 dimensions of an investor's Risk Capacity and matching it to 5 dimensions of a portfolio's Risk
Exposure.
IFA obtains academically identified capital market rates of returns
for its clients from about 13,000 public companies in the U.S.
and about 43 other countries around the world. IFA then designs
highly tax-managed and low cost trading strategies, maintains
ongoing proper risk exposures through rebalancing, offers a glide path option, offers tax loss harvesting, manages cash
inflows and outflows, and provides monthly
and inception to date detailed measurements of client performance
relative to the IFA Indexes and other traditional benchmarks.
By encouraging very smart behavior among our clients, we position them to be more successful at capturing the returns of the funds. As you see below the average fund investor and the do-it-yourself indexer have not been very successful at capturing the returns the market has to offer. The chart below summarizes several studies on the percentage of returns captured by various types of investors.
The IFA Investment Principles:
1. Capitalism works on average and over time. This statement might be explained by Hebner's estimate that more than 100,000 public companies over 85 years have earned an average annual profit about 9%/year. If companies or stockholders of those companies desired capital, they traded their stock certificates for cash from investors. Through this trade, stockholders gave up the stock's future return of about 9% per year. That return has been driven up over the last 85 years by the average profits of those simulated
and actual S&P 500 companies. This is known as the firm's cost of capital and the firm's cost of capital is paid to the investors.
2. Risk and return have a positive correlation.
3. Free markets match prices to current levels of uncertainty, so that buyers can expect to earn a risk-appropriate return.
4. The greater the risk, the longer the time required to obtain the expected return. Investors should capture the average return of all stocks and the average return of a sufficient number of months.
5. Passively invest, diversify to the maximum, maintain a small and value tilt and keep turnover, costs and taxes to a minimum.
6. Risk exposure must be initially matched to the investor's risk capacity, then monitored and maintained through rebalancing.
7. Avoid capital gains and dividends and realize losses in taxable accounts through tax loss harvesting.
IFA manages individual and institutional accounts, including IRA, 401(k), 403b,
profit sharing, pensions, endowments and all other investment accounts. We also facilitate IRA
rollovers from 401ks and 403bs. IFA provides investment advice to
individuals, trusts, corporations, non-profits, and public and private
institutions. Also see our socially responsible investment advice for Catholics.
See our SEC public disclosures HERE.
The chart below shows IFA's growth of assets under management since inception
in 1999.
IFA Clients:
IFA assists clients in creating and purchasing diversified
portfolios of index funds, primarily from Dimensional Fund Advisors (see The DFA
Brochure -- also see Transparency in Mutual Funds), Vanguard, Fidelity and BlackRock (iShares).
Dimensional Fund Advisors strives to deliver the performance of capital markets and add value through portfolio design and trading.
DFA departs from the rules and rigidity of traditional index funds
and avoids the cost-generating activity of stock picking and market timing.
Instead DFA focuses on the dimensions of capital markets that reward
investors and they deliver them as intelligently and effectively as possible.
Their indexes tend to overweight small cap and value stocks, where expected
returns are greater. Over 1,000 Investment Advisors rated DFA as
the best overall company in the mutual fund business in several
surveys. We primarily advise clients to invest in their funds to create globally diversified
portfolios of index funds. DFA funds are only available
to individual investors through DFA approved investment
advisors. IFA is approved for the purchase of DFA funds, but receives no
compensation from DFA or any other investments.
You may select Charles Schwab & Company, Fidelity Investments,
or TD Ameritrade as the custodian for your account. If you already have an account with any of these firms, you can easily assign your account to our Master Account which will authorize IFA to manage your account.
We currently have 11 investment advisors; Mark Hebner, Gordon
Shuler, Dave Mertz, Brendan
Connelly, Denise Delaney, Becky
Vasquez, Brad von Grote,
Venkat
Yarlagadda, Cheri
Franklin, Mary Brunson, and Richard Neal. In addition we have
29 other employees. In total, about
100 people have contributed to the IFA multimedia investor education projects of books, websites, IFAradio program, podcasts, CDs, DVDs, brochures,
audio recordings, painting, portraits, videos and IFA.tv webcasts.
We also have an IFA Advisor Network program,
where select financial advisors license the information and tools on
our web site for their prospective clients and existing clients. These advisors have a license agreement
with IFA and are approved to use the materials on this site. Advisors
without such an agreement are not authorized to use any of our proprietary intellectual property,
including but not limited to, the investor education and asset allocation
tools. If your advisor is using these tools without authorization, please
take note of their unethical practices and how they may be applied to you elsewhere in their business. Here are descriptions of our team of advisors and administrators. |
The IFA
Team
Mark T. Hebner
President and Founder
Wealth Advisor
Passion of the Pen |
Mark Hebner is the
founder and President of Index Funds Advisors, Inc., author of
the ifa.com and indexfunds.com web sites, and the book, Index
Funds: The 12-Step Recovery Program for Active Investors. His previous book, Index Funds, was
nominated as one of the three all-time greatest investment
books, along with Warren Buffett and John Bogle. He provides webcasts on IFA.tv, is a frequent
lecturer and has attended over thirty investment conferences and
is considered the leading internet provider of information on index
funds and especially information on Dimensional Funds Advisors
mutual funds and portfolios of the research indexes used by DFA.
He is an Wealth Advisor (Series 65) and
has a Masters in Business Administration from the University of
California at Irvine and a Bachelor of Science in Pharmacy from
the University of New Mexico with a specialization in Nuclear Pharmacy.
Mr. Hebner was a member of the Young Presidents' Organization for
over 20 years and is currently a member of the World Presidents'
Organization and the Chief Executives Organization.
From 1975 to 1985, Mark was President, CEO and co-founder of Syncor
International (previously a public company - SCOR). In Jan. 2003,
Syncor was acquired by Cardinal Health for approximately $850 million.
As a Cardinal
Health division, Syncor is the world's leading provider of nuclear
pharmacy services. Through his experience at Syncor, Mr. Hebner gained
insight as to how public companies operate, raise capital, and promote
their securities.
Mr. Hebner has been the Chairman of two Global Financial Seminars,
is a respected speaker and is a frequent attendee of investment conferences
so that he can keep up with the latest research for his books and
web sites. He has met and learned from some of the brightest minds
in the business. He has attended lectures by William Sharpe, Paul
Samuelson, John Bogle, Warren Buffett, Eugene Fama, Sr. and Jr.,
Kenneth French, Rex Sinquefield, Roger Ibbottson, David Booth, Burton
Malkiel, Jeremy Siegel, Terrance Odean, Brad Barber, Robert Arnott,
Campbell Harvey, William Bernstein, Larry Swedroe, Paul Merriman,
Michael Mauboussin, James
Surowiecki, Sunil Wahal, James L. Davis, Weston
Wellington and many more. |
Corporate
Office 19200 Von Karman Ave,
Suite 150
Irvine, CA 92612
Toll Free: 1-888-643-3133
Local #: 949-502-0050
Fax: 949-502-0048
Email: mark@ifa.com
Advisor Assistant:
Anne Page
949-428-0438
anne@ifa.com
|
Gordon Shuler
Wealth Advisor
Vice President |
Gordon Shuler has been an investment services professional for 20 years -- the most recent 10 years with Index Funds Advisors, Inc., as a Vice President and Wealth Advisor (Series 65). He has completed several Dimensional Fund Advisors Conferences for Investment Advisors and provides advice using his expertise in Index Funds investing.
He has presented a variety of investment topics to hundreds of seminar attendees and has periodically provided commentary and interviews on local radio stations. Previously in the computer industry for over 20 years, his experience provides a solid background for the highly technical investment methodology offered by IFA. Gordon serves primarily high net worth investors and company 401(k) retirement plans --he enjoys educating clients through simplified explanations of complex investment concepts.
He was previously employed at large high technology firms including General Electric Co. and Hewlett-Packard, as well as several small start-up firms in the high technology area of computer-aided engineering.
He has a B.S. Degree in Production Management from California State University, Long Beach, with a specialization in Operations Research & Statistics. |
Corporate
Office 19200 Von Karman Ave.,
Suite 150
Irvine, CA 92612
Toll Free: 1-888-643-3133
Local #: 949-502-0050
Fax: 949-502-0048
Email: gordon@ifa.com
Advisor Assistant:
Martin Ortiz
949-428-0450
martin@ifa.com |
David G. Mertz
J.D., CFP®, AIF®
Wealth Advisor
Vice President |
Dave is an attorney
licensed in Arizona (inactive), a Certified Financial Planner - CFP®, and
an Accredited Investment Fiduciary - AIF®.
He has published over fifty articles on insurance, savings,
and investing. He has served on the faculty at The University
of California at San Diego, Extension Education Department of
Business and Management where he taught ‘Risk Management’ and ‘Managing
Your Money’.
Dave also has been a designated expert witness on insurance, has consulted for the City of San Diego Retirement
System and has consulted on investment advisor securities regulatory
matters.
He has been offering financial advice to clients since 1983. |
Corporate
Office 19200 Von Karman Ave.,
Suite 150
Irvine, CA 92612
Toll Free: 1-888-643-3133
Local #: 949-502-0050
Fax: 949-502-0048
Email: dave@ifa.com
Advisor Assistant:
Martin Ortiz
949-428-0450
martin@ifa.com |
Brendan Connelly
CFS®
Wealth Advisor
Vice President
Midwest Regional Representative
|
Brendan Connelly began with IFA in 2004 and has been a Vice President with the firm since 2009.
Providing those “aha” moments when the peace of mind from optimal investing has a chance to become a long-term reality for people is what Brendan loves most about his profession. This holistic approach to long-term retirement income and financial planning is called Life Planning—a comprehensive means for achieving what matters most.
Now managing IFA’s Midwest regional office, Brendan’s unique perspective on the financial industry began while working on Wall Street for Dale Carnegie & Associates. This inside view of the industry and the characters comprising it led him to seek roles in Socially Responsible Investing, including a hedge fund led by a Sir John Templeton protégé. He was also a Vice President for NYPPe, the first secondary market for illiquid holdings including private equity and hedge fund positions. Before seeking out and choosing IFA to continue building his investment advisory practice, he worked with Legacy Financial in estate and financial planning for high net worth investors and small business owners.
Brendan earned his undergraduate degree from Central Connecticut State University in 1987 and retains CFS® designation, the oldest certification program in the mutual fund industry.
He and his wife of 19 years live in always entertaining Madison, Wisconsin with their bag-piping son and two adopted daughters of Puerto Rican heritage. Outside of work and family, he enjoys his lifelong hobbies of sailing, skiing and motocross to stay in shape and maintain balance. Walking his dog always helps too, as does his role as an officer in the Benjamin Franklin Masonic Lodge. |
Midwest
Regional Office 2918 Marketplace Drive,
Suite 111
Madison, WI 53719-5328
Toll Free: 1-877-373-9934
Local Phone: 608-227-6000
Fax: 608-268-7733
Cell : 608-239-6211
Email: brendan@ifa.com
Advisor Assistant:
Martin Ortiz
949-428-0450
martin@ifa.com |
Denise Delaney
CFP®
Wealth Advisor
Vice President |
Denise Delaney has been a Certified Financial Planner since 1992 and a Wealth Advisor (Series 65) with Index Funds Advisors (IFA) since 2005. She has been serving clients in the financial services industry since 1988. Her current clients range from younger families looking for retirement planning to high net worth individuals who demand a specialist equipped to deal with complex financial and estate planning issues. She also works with endowments, foundations, and 401(k) plans.
Denise understands that not all interested parties share the same knowledge regarding the investing process. She skillfully identifies her clients’ needs by being a good listener and fully educates them about the benefits associated with a passive investment strategy. Her experience enables her to lead her clients to carefully developed investment solutions that minimize costs and taxes and target a risk appropriate level of expected returns, acting as a true wealth advisor for her clients.
Denise earned her undergraduate degree in Business Administration from the University of Phoenix. She has been a Southern California resident since 1991 and enjoys hiking and a healthy lifestyle with friends and family. She looks forward to many years of continued service to her valued clients. |
Corporate
Office
19200 Von Karman Ave.,
Suite 150
Irvine, CA 92612
Direct: 949-428-0457
Cell: 626-506-6066
Fax: 949-502-0048
Email: denise@ifa.com
Advisor Assistant:
Tina Westman
949-428-0444
tina@ifa.com |
Becky Vasquez
CFP®
Wealth Advisor
Vice President |
Becky has 26 years of experience in the financial services industry. She received her Certified Financial Planner (CFP®) designation from University of California, Irvine. She is also an Wealth Advisor (Series 65).
Becky specializes in advising high net worth clients. With her expertise in asset allocation, retirement planning and tax efficiencies, she is able to assist investors in achieving their investment and retirement objectives.
Becky also has many years of experience in advising Investment Committees for Endowments, Foundations, and Pension Plans. Through IFA, Becky enables trustees and fiduciaries to fulfill their responsibilities by adhering to the principles outlined in the Prudent Investor Rule.
Becky works with companies to construct globally diversified, low-cost 401(k) solutions for their employees. High management costs and mutual fund fees erode employees’ returns and retirement security. Becky strives diligently to ensure that employees are offered the best investment choices.
Becky is married to Steve and lives in Huntington Beach, California. She is the proud mother of Britney, a college sophomore, and Tyler, a junior at Edison High School. She has served in many volunteer capacities for her community and church. |
Corporate
Office 19200 Von Karman Ave.,
Suite 150
Irvine, CA 92612
Toll Free: 1-888-643-3133
Local Phone: 949-502-0050
Fax: 949-502-0048
cell: 949-300-2267
Email: becky@ifa.com
Advisor Assistant:
Anne Page
949-428-0438
anne@ifa.com |
Brad von Grote
Wealth Advisor |
Brad von Grote began his career in the investment industry in 1999. He began as a stock broker, but Brad soon learned the inherent conflicts associated with commission-based fee structures. It was this realization that motivated him to shift his career to focus on delivering fee-only advice and acting as a true fiduciary to his clients.
Brad joined Index Funds Advisors (IFA) in March, 2007. At IFA, Brad focuses on educating his clients about the true source of stock market returns, why every investor has the right to expect a return, and the odds of achieving their desired outcome. Brad is fully committed to assisting his clients toward maximizing their investment experiences by sharing with them the important data that is the hallmark of prudent investing.
Married with two sons, Brad is active in his Huntington Beach, CA community where he enjoys kite sailing, bicycling and contributing his spare time to chair positions for "The Relay for Life" to benefit the American Cancer Society. |
Corporate
Office
19200 Von Karman Ave.,
Suite 150
Irvine, CA 92612
Toll Free: 1-888-643-3133
Local Phone: 949-502-0050
Fax: 949-502-0048
Email: brad@ifa.com
Advisor Assistant:
Tina Westman
949-428-0444
tina@ifa.com |
Venkat Yarlagadda
AIF®
Wealth Advisor
Vice President
Northeast Regional Representative
|
My name is Venkat Yarlagadda. I am an Wealth Advisor (Series 65) with Index Funds Advisors, Inc.
I am a seasoned financial professional committed to delivering superior investment advice based on financial science. I proudly provide customized and personalized investment advisory services to individuals, 401(k) plans, pensions, profit-sharing plans, trusts, estates, charitable organizations, corporations, and other business entities.
My clients benefit from my unwavering commitment to the following four essential Principles:
- I am deeply interested in what is important to you.
- I will invest the necessary time to understand your unique investment needs.
- I am an investment professional. If your needs are outside my scope of expertise, I will refer you to knowledgeable professionals who share my high standard of care.
- I will always seek the most effective solution for you.
With just a few moments of your time, I can share with you the strategies for how you can achieve a brighter financial future with risk-appropriate expected returns. |
Corporate
Office
19200 Von Karman Ave.,
Suite 150
Irvine, CA 92612
Toll Free: 1-888-342-7026
Phone: 212-380-3044 / 201-222-5463
Cell : 212-380-6419
Fax : 201-751-1677
Email: venkat@ifa.com
Advisor Assistant:
Tina Westman
949-428-0444
tina@ifa.com |
Cheri Franklin
Wealth Advisor
Vice President
Hawaii Regional Representative
|
Cheri Franklin is
an Wealth Advisor (Series 65) and is located
in IFA’s Hawaii office. With more than 20 years
of experience in the financial services industry, Cheri applies
a dedicated focus to offer customized retirement planning advisory
services to a select group of clients, including company
401(k) retirement plans and affluent private investors.
“By maintaining my focus on retirement solutions for companies
and select individuals, I am able to deliver a high degree of personalized
service that is required for clients to enjoy a rewarding investment
experience. My goal is to ensure that my financial services team
and I work in sync on behalf of my clients. In doing so, I plan to
reduce anxiety and confusion and facilitate the proper organization
of the financial futures of those who matter most -- my clients
and their valued employees.”
Cheri lives with her husband and two Miniature Pinschers in Hawaii.
|
Corporate
Office 19200 Von Karman Ave.,
Suite 150
Irvine, CA 92612
Toll Free: 1-888-643-3133
Local: 808-325-8665
Mobile: 949-444-8184
Fax: 949-502-0048
Email: cheri@ifa.com
Advisor Assistant:
Judy Baba
949-428-0458
judy@ifa.com |
Richard N. Neal
CFP®
Wealth Advisor
Texas Regional Representative
|
Richard N. (Dick)
Neal manages IFA’s Texas Regional Office in Brenham, Texas. Dick
advises clients on risk-appropriate investments for long-term wealth
management. Prior to joining IFA, Dick spent 28 years
in banking; 17 of those years as President of various banks and
13 years as Chief Financial Officer and Chief Operating Officer
of a privately owned petrochemical marketing company in Houston,
Texas.
Dick has a particular interest in retirement plans, individual retirement planning
and the financial lives of our senior citizens. He is devoted to learning
the unique needs of each client and to providing them with an individualized
investment plan to achieve their personal financial goals.
Dick is a Certified Financial Planner, a Chartered Financial Consultant and a
Chartered Advisor for Senior Living. Additionally, Dick is a graduate
of the University of Texas at Austin with a BBA degree in Banking and Finance. He
graduated from the South Texas College of Law in Houston with a Juris Doctor
Degree. He is a graduate of the Banking School of the South at LSU and
is a Certified Commercial Lender. Dick is an Wealth Advisor
with a Series 65 license.
Dick and his wife, Carolyn, live in Brenham, Texas and enjoy traveling the world. They
have three children with active careers as a chemical engineer, a dentist and
a teacher specializing in early childhood development. They have seven
grandchildren.
|
Corporate
Office
19200 Von Karman Ave.,
Suite 150
Irvine, CA 92612
Toll Free: 1-888-643-3133
Local: (979) 421 -9666
Fax: (979) 421-9966
Cell: (713) 501-1488
Email: dickneal@ifa.com
Advisor Assistant:
Martin Ortiz
949-428-0450
martin@ifa.com |
Retirement Plan Services
John Resurreccion
Retirement Services Manager
|
John began with IFA in October 2009 and in June 2010 became IFA’s Retirement Services Manager. In this role John assists IFA advisors in supporting both plan sponsors and participants from our many retirement plan clients and oversees IFA’s recordkeeping and administration partner relationships. John and the IFA Retirement Plan Services team provide our plan sponsor clients with fiduciary education, plan investment analysis, and oversight of the other retirement plan providers associated with each plan.
John received his M.S. in Business Administration with a Concentration in Financial and Tax Planning from San Diego State University in 2009 and a B.S. in Business Administration from Chapman University in 2005. He currently holds a Series 65 license as an investment advisor representative and has also completed the necessary coursework and exams for the Certified Financial Planner (CFP) designation. He should be fully certified as a CFP later this year after completing the required 3 years of personal financial planning experience.
|
Corporate
Office
19200 Von Karman Ave.,
Suite 150
Irvine, CA 92612
Toll Free: 1-888-643-3133
Local: (949) 428-0443
Fax: (949) 502-0048
Email: john@ifa.com
|
Advisor Assistants

|
Anne Page
Provides assistance for Mark Hebner, and Becky Vasquez. |
Direct: 949-428-0438
Email: anne@ifa.com |

|
Martin Ortiz
Provides assistance for Gordon Shuler, Brendan Connelly, Dave Mertz, Richard Neal, Mary Brunson, IFC, and Solicitors. |
Direct: 949-428-0450
Email: martin@ifa.com |

|
Tina Westman
Provides assistance for Denise Delaney, Venkat Yarlagadda, and Brad von Grote. |
Direct: 949-428-0444
Email: tina@ifa.com |

|
Judy Baba
Provides assistance for Cheri Franklin and liaison for Institutional and 401(k) departments. |
Direct: 949-428-0458
Email: judy@ifa.com |
|