About Index Funds Advisors

About Us

Corporate Headquarters, Irvine CA

Index Funds Advisors, Inc.
19200 Von Karman Ave.,
Suite 150
Irvine, CA 92612

Toll Free: 1-888-643-3133
Local Phone: 949-502-0050
Fax: 949-502-0048

Our corporate office is located in the Atrium Building in Irvine, CA, which is very close to Orange County's John Wayne airport.
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Articles About Us:

Personal Finance (Canada) 1 2
USA Today 5/20/05
USA Today 5/17/05
USA Today 3/29/04
Web Site Accolades
CBS MarketWatch.com
IFA on Motley Fool.com
Orange County Register
London's Financial Times
Investment Coursework: See Learning Activity Two
Hebner vs Cramer or USAToday
MarketWatch: Freakoindex
Fool: Investor, Heal Thyself
Nat. Post: The Art of Indexing

Index Funds Advisors, Inc. (IFA) is a fee-only Independent Financial Advisor (ifa), registered with the United States Securities and Exchange Commission. IFA incorporated on March 5, 1999. Under U.S. law, investment advisors owe their clients an ongoing fiduciary duty to provide full and complete disclosure of all fees, conflicts of interest, and to exercise discretion in selecting investments with only their clients' best interests in mind.

Index Funds Advisors (IFA) is a fee-only independent financial advisor that provides wealth management by utilizing risk-appropriate, returns-optimized, globally diversified and tax-managed portfolios of index funds. IFA founder, Mark Hebner and the team at IFA have done extensive research as shown on this web site and the highly ranked book titled Index Funds. This research leads our clients to the optimal money management strategy, net of our advisory fees and taxes. IFA completely avoids the futile, speculative, and unnecessary cost-generating activities of stock, time, manager, and style picking. Instead, our investment strategy employs a disciplined, quantitative approach, emphasizing broad diversification and consistent exposure to the structural trends of publicly traded markets around the world, with an overweighting of small and value priced companies. In short, we invest in capitalism.

The IFA advice is based on the highly respected research indexes designed by Eugene Fama and Kenneth French and documented in their empirical and peer-reviewed publications. The two professors rank high on total downloads per paper among 34.5 million downloads on the Social Sciences Research Network. Our current and independent advice incorporates 82 years of IFA Indexes and iPortfolio risk and return data, third generation index fund designs and 28 years of refined passive trading techniques employed by Dimensional Fund Advisors (DFA.) IFA does not accept payments from DFA or from any other recommended investments. IFA has a fiduciary duty to our clients and is exclusively paid by those clients for ongoing advice on the optimal wealth management of their assets. We can assist clients in establishing and evaluating relationships with estate planning attorneys, independent insurance advisors, and accountants.

IFA plays several roles in the process of providing investment advice. They may be summarized with these seven roles:

  1. The Expert: You need an advisor who can provide expertise in assessing the state of your finances and developing risk-appropriate investment strategies to help you meet your goals.

  2. The Independent and Fiduciary Voice: The global financial turmoil of the past years has demonstrated the value of an independent , objective and fiduciary voice in a world full of product pushers and salespeople, who get paid by product providers and do not have a fiduciary duty to their clients. Here are five fiduciary principles.
    a. Putting the client’s best interest first.
    b. Act with prudence; that is, with the skill, care, diligence and good judgment.
    c. Provide conspicuous, full and fair disclosure of all important facts.
    d. Avoiding conflicts of interest.

    e. Fully disclose and fairly manage, in the client’s favor, unavoidable conflicts if any.


  3. The Listener: The emotions triggered by financial upheaval are real. IFA will listen to your fears, seek out the issues driving those feelings and provide practical long-term answers.

  4. The Teacher: Getting you beyond the fear-and-flight phase of investing often is just a matter of teaching you about risk and return, the power of diversification, the importance of asset allocation and the virtue of discipline. With IFA's extensive investor education program, we have a unique set of tools to be your teacher.

  5. The Architect: Once these lessons are understood, IFA becomes an architect, helping you to build a long-term wealth management strategy that caters to your own risk capacity and lifetime goals.

  6. The Coach: Even when the strategy is in place, doubts and fears will inevitably arise in your mind. At this point, IFA becomes a coach, reinforcing academic investment principles and keeping you on track.

  7. The Guardian: Beyond these roles is a long-term role as a fiduciary, a lighthouse keeper or guardian, scanning the horizon for issues that may affect you and keeping you informed.


 

IFA adds value through matching people with portfolios by carefully qualifying and quantifying 5 dimensions of an investor's Risk Capacity and matching it to 5 dimensions of a portfolio's Risk Exposure. This process produces investor-specific optimal returns by applying the IFA proprietary concept of 10dRisk™. IFA obtains academically identified capital market rates of returns for its clients from about 17,000 public companies in the U.S. and about 40 other countries around the world. IFA then designs highly tax-managed and low cost trading strategies, maintains ongoing proper risk exposures through rebalancing, manages cash inflows and outflows, and provides online monthly and inception to date detailed measurements of client performance relative to the IFA Indexes and other traditional benchmarks. This ongoing reporting on performance, gains, income and tax reporting is exclusively available at IFA and adds significant value since measurement is essential to improvement. This process positions our clients for an investment experience that optimizes the trade off between risk and return, based on 81 years of historical index data.

The IFA Investment Principles:
1. Capitalism works on average and over time. This statement might be explained by Hebner's estimate that more than 100,000 public companies over 80 years have earned an average annual profit about 10%/year. If companies or stockholders of those companies desired capital, they traded their stock certificates for cash from investors. Through this trade, stockholders gave up the stock's future return of about 10% per year (currently 9.26%). That return has been driven up over the last 80 years and 10 months by the average profits of those simulated and actual S&P 500 companies. This is known as the "cost of capital" and the cost of capital is paid to the investors.
2. Risk and return have a positive correlation.
3. Free markets match prices to current levels of uncertainty, so that buyers can earn a risk-appropriate return.
4. The greater the risk, the longer the time required to obtain the expected return. Investors should capture the average return of all stocks and the average return of a sufficient number of months.
5. Passively invest, diversify to the maximum, maintain a small and value tilt and keep turnover, costs and taxes to a minimum.
6. Risk exposure must be initially matched to the investor's risk capacity, then monitored and maintained through rebalancing.
7. Avoid capital gains and dividends and realize losses in taxable accounts.

IFA manages individual and institutional accounts, including IRA, 401k, 403b, profit sharing, pensions, endowments and all other investment accounts. We also facilitate IRA rollovers from 401ks and 403bs. IFA provides investment advice to individuals, trusts, corporations, non-profits, and public and private institutions. For institutional accounts, please see our Institutional Division web site: ifa-i.com and our social responsible investment advice for Catholics and Latter Day Saints.

See our SEC public disclosures HERE.

The chart below shows IFA's growth of assets under management since inception in 1999.



IFA Clients Across This Great Land  

 

IFA assists clients in creating and purchasing diversified portfolios of index funds, primarily from Dimensional Fund Advisors (see The DFA Brochure -- also see Transparency in Mutual Funds), Vanguard, Fidelity and BlackRock (iShares). Dimensional Fund Advisors strives to deliver the performance of capital markets and add value through portfolio design and trading. DFA departs from the rules and rigidity of traditional index funds and avoids the cost-generating activity of stock picking and market timing. Instead DFA focuses on the dimensions of capital markets that reward investors and they deliver them as intelligently and effectively as possible. Their indexes tend to overweight small cap and value stocks, where expected returns are greater. Over 1,000 Investment Advisors rated DFA as the best overall company in the mutual fund business in several surveys. We primarily advise clients to invest in their funds to create globally diversified portfolios of index funds. DFA funds are only available to individual investors through DFA approved investment advisors. IFA is approved for the purchase of DFA funds, but receives no compensation from DFA or any other investments. For institutional investors with $100 million or more, we design diversified index manager portfolios to minimize vendor concentration risk.

You may select Charles Schwab & Company (Asset Protection), Fidelity Investments or TD Ameritrade as the custodian for your account. (see SIPC) If you already have an account with any of these firms, you can easily assign your account to our Master Account to become one of our clients.

We currently have 15 investment advisors; Mark Hebner, Gordon Shuler, Dave Mertz, Brendan Connelly, Denise Delaney, Becky Vasquez, Brad von Grote, Dan Solin, Ted Fischer, Ben Brinkerhoff, Venkat Yarlagadda, Patricia Solin, Cheri Franklin, Mary Brunson and Richard Neal. In addition we have 20 other employees and several independent contractors. In total, about 100 people have contributed to the IFA multimedia investor education projects of books, websites, IFAradio program, podcasts, CDs, DVDs, brochures, audio recordings, painting, portraits, and videos. We hope that we have helped you better understand how markets work.

We also have an IFA Advisor Network program, where select financial advisors license the information and tools on our web site for their prospective clients and existing clients. These advisors have a license agreement with IFA and are approved to use the materials on this site. Advisors without such an agreement are not authorized to use any of our proprietary intellectual property, including but not limited to, the investor education and asset allocation tools. If your advisor is using these tools without authorization, please take note of their unethical practices and how they may be applied to you elsewhere in their business.

Here is a short introduction to our team:


The IFA Team

Top Row Left: Jackson Lin, Mike Auchterlonie, Martin Ortiz, Cindy Mason, Robert Bray, Dan Gleason, Ben Brinkerhoff, Brad Von grote, Venkat Yarlagadda, Roger Trinwith, Laura Gomez, Rajiv Patel, Eddie Wong, Jay Franklin, Michelle Atkinson, John Resurrecion, Gordon Shuler.
Bottom Row Left: Anne Page, Brendan Connelly, Cheri Franklin, Denise Delaney, Mark Hebner, Becky Vasquez, Ted Fischer, Mary Brunson, Dave Mertz. Dan Solin, Patricia Solin and Richard Neal are not shown.



Mark T. Hebner
President and Founder

 

 

Mark Hebner is the founder and President of Index Funds Advisors, Inc., author of the ifa.com and indexfunds.com web sites, and the book, Index Funds: The 12-Step Program for Active Investors. He has been nominated as the author of one of the three all-time greatest investment books, along with Warren Buffett and John Bogle. He does a weekly radio program, is a frequent lecturer and has attended over thirty investment conferences and is considered the leading internet provider of information on index funds and especially information on Dimensional Funds Advisors mutual funds and portfolios of the research indexes used by DFA. He is an Investment Advisor Representative (Series 7 and 65) and has a Masters in Business Administration from the University of California at Irvine and a Bachelor of Science in Pharmacy from the University of New Mexico with a specialization in Nuclear Pharmacy.

Mr. Hebner was a member of the Young Presidents' Organization for over 20 years and is currently a member of the Worlds' President Organization and the Chief Executives Organization.

From 1975 to 1985, Mark was President, CEO and co-founder of Syncor International (previously a public company - SCOR). In Jan. 2003, Syncor was acquired by Cardinal Health for approximately $850 million. As a Cardinal Health division, Syncor is the world's leading provider of nuclear pharmacy services. Through an integrated network of over 150 nuclear pharmacies, Syncor compounds, dispenses and distributes patient-specific, unit-dose radiopharmaceuticals to more than 7,000 hospitals and outpatient clinics. Through his experience at Syncor, Mr. Hebner gained insight as to how public companies operate, raise capital, and promote their securities.

Mr. Hebner has been the Chairman of two Global Financial Seminars, is a respected speaker and is a frequent attendee of investment conferences so that he can keep up with the latest research for his books and web site. He has met and learned from some of the brightest minds in the business. He has attended lectures by William Sharpe, Paul Samuelson, John Bogle, Warren Buffett, Eugene Fama, Sr. and Jr., Kenneth French, Rex Sinquefield, Roger Ibbottson, David Booth, Burton Malkiel, Jeremy Siegel, Terrance Odean, Brad Barber, Robert Arnott, Campbell Harvey, William Bernstein, Larry Swedroe, Paul Merriman, Michael Mauboussin, James Surowiecki, Daniel Solin, Sunil Wahal, James L. Davis, Weston Wellington and many more.

Corporate Office
19200 Von Karman Ave,
Suite 150
Irvine, CA 92612

Toll Free: 1-888-643-3133
Local #: 949-502-0050
Fax: 949-502-0048

Email: mark@ifa.com

Advisor Assistant:
Laura Gomez
949-428-0458
laura@ifa.com

famafrench
Professors Eugene Fama and Kenneth French, DFA Conference 2006. See Step 2: Fama and French
Buffett
Warren Buffett - who says "the best way to own common stocks is through an index fund." - 2000
Bogle
Jack Bogle, Founder of Vanguard, at the Super Bowl of Indexing - Dec 3, 2007 (Book) See Step 2: Bogle
sharpe
Professor William Sharpe (Nobel Laureate) at Schwab Impact Conference - 2007 (Book) See Step 2: Sharpe
Markowitz
Professor Harry Markowitz
(Nobel Laureate) in La Jolla, CA - IFA is pleased to announce that Harry Markowitz is a member of IFA's Advisory Board. See Step 2: Markowitz.

Download MMM-062.mp3

Bob Pisani of CNBC on the floor of the New York Stock Exchange - May 2007

David Booth, CEO of Dimensional Fund Advisors (DFA) visits IFA Irvine on July 24, 2009. See Step 2: Booth
 


Dan Solin
Senior Vice President


Patricia Solin
Investment Advisor Representative


Dan and Patricia Solin work as a team to provide investors with superior investment education and service.

Dan Solin is a graduate of Johns Hopkins University and the University of Pennsylvania Law School. He is the author of the best selling book, "The Smartest 401(k) Book You'll Ever Read", and “The Smartest Investment Book You’ll Ever Read”. Dan's latest book, "The Smartest Retirement Book You'll Ever Read", covers topics that worry investors most these trying times. He is also the author of “Does Your Broker Owe You Money?”. Additionally, Dan is the financial columnist for The Huffington Post and AOL's Walletpop.

Dan has appeared on CBS’s The Early Show, Fox Television’s The O’Reilly Factor and Fox and Friends, MSNBC’s Weekend Economic Review, CNN’s Money, and Bloomberg Television. Dan is a frequent speaker on investment-related topics and presents before large corporate audiences and topic-oriented interest groups. He has testified before a congressional subcommittee investigating the fairness of the mandatory arbitration system imposed on all investors by the securities industry.

Dan is a Senior Vice President for Index Funds Advisors (IFA). Dan is a Registered Investment Advisor Representative (Series 65), and he resides in Bonita Springs, Florida.

Patricia is a graduate of California State University, Fresno. She also has Certificate of Legal Studies from U.C.L.A. Her employment history includes serving as a Manager with Price Waterhouse in San Francisco  and as President and Chief Operating officer of a manufacturer. Patricia is a Registered Investment Advisor Representative (series 65). She resides in Bonita Springs, Florida.

DailyFinance at AOL
q Dan Solin covers retirement investing for AOL's DailyFinance
q Click here to listen to Dan's Podcast Interview
q 10 Toughest Retirement Questions from AOL Money
q Huffington Post Blogs

q Click the image below to watch a
video about Dan Solin's Smartest Investment book:

Naples, Florida
Regional Representative

Toll Free: 1-888-643-3133
Local #: 239-949-1606
Fax: 239-236-1381
Email : dan@ifa.com
Email : patricia@ifa.com

Corporate Office

19200 Von Karman Ave.,
Suite 150
Irvine, CA 92612

Advisor Assistant:
Anne Page
949-428-0438
anne@ifa.com


Gordon Shuler
Investment Advisor Representative
Vice President

Gordon Shuler has been an investment services professional for over 15 years and is an Investment Advisor Representative (Series 65). He has completed two Dimensional Fund Advisors Conferences for Investment Advisors and is an expert in Index Funds investing.

He has presented a variety of investment topics to hundreds of seminar attendees and has periodically provided commentary and interviews on local radio stations. Previously in the computer industry for 25 years, his experience provides a solid background for the highly technical investment methodology offered by IFA.

He was previously employed at large high technology firms including General Electric Co. and Hewlett-Packard, as well as several small start-up firms in the high technology area of computer-aided engineering.

He has a B.S. Degree in Production Management from the California State University, Long Beach, with a specialization in Operations Research & Statistics.

Corporate Office
19200 Von Karman Ave.,
Suite 150
Irvine, CA 92612

Toll Free: 1-888-643-3133
Local #: 949-502-0050
Fax: 949-502-0048

Email: gordon@ifa.com

Advisor Assistant:
Laura Gomez
949-428-0458
laura@ifa.com




David G. Mertz
J.D., CFP®, AIF®

Investment Advisor Representative
Vice President

Dave is an attorney licensed in Arizona, a Certified Financial Planner - CFP®, and an Accredited Investment Fiduciary - AIF®.

He has published over fifty articles on insurance, savings, and investing. He has served on the faculty at The University of California at San Diego, Extension Education Department of Business and Management where he taught ‘Risk Management’ and ‘Managing Your Money’.

Dave also has been a designated expert witness on insurance in civil court, has consulted for the City of San Diego Retirement System and has consulted on investment advisor securities regulatory matters.

He has been offering financial advice to clients since 1983.

Corporate Office
19200 Von Karman Ave.,
Suite 150
Irvine, CA 92612

Toll Free: 1-888-643-3133
Local #: 949-502-0050
Fax: 949-502-0048

Email: dave@ifa.com

Advisor Assistant:
Anne Page
949-428-0438
anne@ifa.com




Brendan Connelly
CFS®

Investment Advisor Representative
Vice President


Brendan's varied financial services industry experience began in 1989 as Wall Street District Manager for Dale Carnegie & Assoc., Inc.  He now manages our Midwest regional office in Madison, Wisconsin.

At Allen Capital Markets he helped initiate the effort to create a secondary market for private equity through Offroad Capital and the NYPPe. With Green Cay Asset Management, a fund headed by a Sir John Templeton protégé, he led business development functions. He also served as an advisor with estate planning firm Legacy Financial, specializing in small to medium-sized business owners. This direct experience with the folly of active money management led to his conviction in risk quantification through globally diversified index funds as key to proper investment strategy.

Brendan lives in Madison with his wife and four children, three of which were adopted in 2008.  He received a B.A. from Connecticut State University and today is an avid triathlete, sailor and advocate for worthy causes such as the DuRunRun, now a nine-event State-wide duathlon for kids as a fundraiser for Special Olympics that he started from scratch in 2003.

Midwest Regional Office
2918 Marketplace Drive,
Suite 111
Madison, WI 53719-5328

Toll Free: 1-877-373-9934
Local Phone: 608-227-6000
Fax: 608-268-7733
Cell : 608-239-6211

Email: brendan@ifa.com

Advisor Assistant:
Martin Ortiz
949-428-0450
martin@ifa.com




Denise Delaney
CFP®

Investment Advisor Representative
Vice PresidentA gift from one of Denise's Clients. Click to enlarge.

Denise Delaney has been a Certified Financial Planner® since 1992 and has served in the financial services industry since 1988.  Denise specializes in serving high net worth investors.  She enjoys the challenges and works to create investment solutions for the often complex situations that high net worth investors must consider including all aspects of investing.  Areas of focus range from personal portfolio construction to company 401(k) plans, and planned giving through charitable organizations such as an Endowment or Foundation. 

Denise’s experience in dealing with these issues has given her the ability to navigate through the overall process to create well thought out investment solutions using a “globally diversified portfolio of index funds” tailored to each individual’s specific and unique circumstances such as minimizing unnecessary costs due to high fees and taxes which often result with an active management strategy. 

She strives to create lifelong relationships with her clients and their families to create the most optimal investment solutions.


Los Angeles/Pasadena, California Regional Representative
cell: 626-506-6066
direct: 626-698-1889

Corporate Office

19200 Von Karman Ave.,
Suite 150
Irvine, CA 92612

Toll Free: 1-888-643-3133
direct: 626-698-1889
Fax: 949-502-0048

Email: denise@ifa.com

Advisor Assistant:
Martin Ortiz
949-428-0450
martin@ifa.com




Becky Vasquez
CFP®

Investment Advisor Representative
Vice President

Becky has 23 years of experience in the financial services industry.  She received her Certified Financial Planner (CFP®) designation from University of California, Irvine.  She is also an Investment Advisor Representative (Series 65).
 
Becky specializes in advising high net worth clients.  With her expertise in asset allocation, retirement planning and tax efficiencies, she is able to assist investors in achieving their investment and retirement objectives.
 
Becky also has many years of experience in advising Investment Committees for Endowments, Foundations, and Pension Plans.  Through IFA Institutional, Becky enables trustees and fiduciaries to fulfill their responsibilities by adhering to the principles outlined in the Prudent Investor Rule.
 
Becky works with companies to construct globally diversified, low-cost 401(k) solutions for their employees.  High management costs and mutual fund fees erode employees’ returns and retirement security.  Becky strives diligently to ensure that employees are offered the best investment choices.
 
Becky lives in Huntington Beach, California with her husband and two teenage children.  She volunteers in her community, at her church, and at her children’s schools.

Corporate Office
19200 Von Karman Ave.,
Suite 150
Irvine, CA 92612

Toll Free: 1-888-643-3133
Local Phone: 949-502-0050
Fax: 949-502-0048
cell: 949-300-2267

Email: becky@ifa.com

Advisor Assistant:
Anne Page
949-428-0438
anne@ifa.com




Ted Fischer


Investment Advisor Representative
Vice President

Ted Fischer manages IFA’s Westlake Village, California office. With more than 17 years of experience, Ted advises clients regarding risk-appropriate investments for long-term wealth management. Prior to joining IFA, Ted assisted private clients in the formation of financial strategies to maximize their investments. Additionally, he served as a Senior Investment Consultant and a Life/Health agent for both Charles Schwab and Wells Fargo Securities.

Ted has particular expertise in retirement planning, estate planning and investment analysis. He is devoted to learning the unique needs of each client and providing them with an individualized investment plan to achieve their personal goals.

Ted graduated from San Diego State University with a Bachelor of Science in Marketing, with a minor in Finance. Ted is an Investment Advisor Representative with a Series 65 license.   

Ted is an avid sports enthusiast who enjoys mountain biking, snow skiing, coaching soccer, and spending time with his family. He lives in Newbury Park with his wife and two daughters.

Westlake Village Office
920 Hampshire Road
Suite A9
Westlake Village, CA 91361

Toll Free: 1-866-502-1737
Local Phone: 805-494-1737
Fax: 805-494-8130

Email: ted@ifa.com

Advisor Assistant:
Anne Page
949-428-0438
anne@ifa.com




Brad
von Grote


Investment Advisor Representative

Brad has been in the investment industry since 1999 as a traditional stock broker and as an Investment Advisor Representative. Brad started with American Express Financial Advisors. Then as the owner of VON GROTE Financial & Insurances services in Huntington Beach, CA acquired extensive experience with all forms of stock market investing and financial planning. As a former active trader and stock broker, “I have seen first hand the wrong way to invest in the stock market. Index investing provides appropriate risk and long term return on a very low cost platform.”

Brad is married with two teenage boys and lives in Huntington Beach, CA. He is the past Event Chair and current Registration Chair for “The Relay for Life” which benefits the American Cancer Society. He says, “Please check your local area for a Relay near you - it will truly do your heart good.

Corporate Office
19200 Von Karman Ave.,
Suite 150
Irvine, CA 92612

Toll Free: 1-888-643-3133
Local Phone: 949-502-0050
Fax: 949-502-0048

Email: brad@ifa.com

Advisor Assistant:
Laura Gomez
949-428-0458
laura@ifa.com




Ben Brinkerhoff
AIF®


Investment Advisor Representative
Chief Operating Officer

Ben Brinkerhoff, Chief Operating Officer, began his career as a quantitative and economic consultant for Fortune 500 firms, most recently for the Qatar Economic Zones in the Middle East. It was Ben’s love of economics and statistics that attracted him to IFA.

Ben excels at helping clients from all backgrounds understand the key concepts embodied in IFA’s investing approach. While he works to expand and enhance IFA’s strategic vision, his primary goal is to ensure all IFA clients receive wonderful customer service and have their all their investing needs addressed promptly and thoroughly.

Ben graduated Magna Cum Laude with B.A. degrees in both Economics and History from the University of California at San Diego. He became an Accredited Investment Fiduciary AIF® in 2008 in order expand the pattern of fiduciary excellence offered by IFA. Ben is currently working on the CFP accreditation and is active in his community and church. He lives in Tustin, California with his wife Elissa, their son Ari, and twin daughters Ahava and Asha.  

Corporate Office
19200 Von Karman Ave.,
Suite 150
Irvine, CA 92612

Toll Free: 1-888-643-3133
Local Phone: 949-502-0050
Fax: 949-502-0048

Email: ben@ifa.com

Advisor Assistant:
Martin Ortiz
949-428-0450
martin@ifa.com




Venkat Yarlagadda


Investment Advisor Representative

Venkat Yarlagadda is an Investment Advisor Representative (series 65) and is located in IFA’s Manhattan branch office. A seasoned financial professional, Venkat is committed to servicing the financial services needs of the New York tri- state area. Venkat specializes in offering customized and personalized investment advisory services to individuals, 401(k) plans, pensions, profit-sharing plans, trusts, estates, charitable organizations, corporations and other business entities.

Venkat was previously employed and consulted at Fortune 500 firms, including Bell South, Honeywell, McGraw-Hill and Oracle, as well as several technology start-up firms. Venkat has a B.S. Degree in Computer Sciences & Engineering from Bangalore University, India, with a specialization in Operations Research & Statistics.

Manhattan, New York Office
641 Lexington Ave, 15th Floor,
New York , NY-10022

Phone: 201-222-5463
Cell : 516-286-8402
Fax : 201-751-1677

Email: venkat@ifa.com

Advisor Assistant:
Laura Gomez
949-428-0458
laura@ifa.com




Cheri Franklin


Investment Advisor Representative

Cheri Franklin is an Investment Advisor Representative (Series 65) and is located in IFA’s Irvine, California office. With more than 20 years of experience in the financial services industry, Cheri applies a dedicated focus to offer customized retirement planning advisory services to a small select group of clients, including company 401(k) retirement plans and affluent private investors.

“By maintaining my focus on retirement solutions for companies and select individuals, I am able to deliver a high degree of personalized service that is required for clients to enjoy a rewarding investment experience. My goal is to ensure that my financial services team and I work in sync on behalf of my clients. In doing so, I can eliminate anxiety and confusion and facilitate the proper organization of the financial futures of those who matter most -- my clients and their valued employees.” - Cheri Franklin
  
Cheri lives with her husband and two Miniature Pinschers in Laguna Hills, California.


Corporate Office
19200 Von Karman Ave.,
Suite 150
Irvine, CA 92612

Toll Free: 1-888-643-3133
Local: 949-502-0050
Direct: 949-428-0434
Fax: 949-502-0048

Email: cheri@ifa.com

Advisor Assistant:
Laura Gomez
949-428-0458
laura@ifa.com




Richard N. Neal
CFP®

Investment Advisor Representative

Richard N. (Dick) Neal manages IFA’s Texas Regional Office in Brenham, Texas.  Dick advises clients on risk-appropriate investments for long-term wealth management.   Prior to joining IFA, Dick spent 28 years in banking; 17 of those years as President of various banks and 13 years as Chief Financial Officer and Chief Operating Officer of a privately owned petrochemical marketing company in Houston, Texas. 

Dick has a particular interest in retirement plans, individual retirement planning and the financial lives of our senior citizens.  He is devoted to learning the unique needs of each client and to providing them with an individualized investment plan to achieve their personal financial goals.

Dick is a Certified Financial Planner, a Chartered Financial Consultant and a Chartered Advisor for Senior Living.  Additionally, Dick is a graduate of the University of Texas at Austin with a BBA degree in Banking and Finance.  He graduated from the South Texas College of Law in Houston with a Juris Doctor Degree.  He is a graduate of the Banking School of the South at LSU and is a Certified Commercial Lender.  Dick is an Investment Advisor Representative with a Series 65 license.   

Dick and his wife, Carolyn, live in Brenham, Texas and enjoy traveling the world.  They have three children with active careers as a chemical engineer, a dentist and a teacher specializing in early childhood development.  They have seven grandchildren. 


Texas Regional Office
Office:

303 E. Lubbock St.
Brenham, Texas 77833
Mail:
P.O. Box 360
Brenham, Texas 77834-0360

Corporate Office
19200 Von Karman Ave.,
Suite 150
Irvine, CA 92612

Toll Free: 1-888-643-3133
Local: (979) 421 -9666
Fax: (979) 421-9966
Cell: (713) 501-1488

Email: dickneal@ifa.com

Advisor Assistant:
Martin Ortiz
949-428-0450
martin@ifa.com

 

Advisor Assistants


Laura Gomez

Advisor Assistants for Mark Hebner, Brad von Grote, Venkat Yarlagadda, and Cheri Franklin

Direct: 949-428-0458
Email: laura@ifa.com


Martin Ortiz

Advisor Assistants for Denise Delaney, Brendan Connelly, Ben Brinkerhoff, and Richard Neal.

Direct: 949-428-0450
Email: martin@ifa.com


Anne Page

Advisor Assistants for Becky Vasquez, Dan Solin, Patricia Solin, Ted Fischer, and Dave Mertz

Direct: 949-428-0438
Email: anne@ifa.com



IFA's Standards for Conducting Business

IFA President, Mark Hebner, acquired a 1937 First Edition copy of Napoleon Hill's Think and Grow Rich. This is an amazing book, with an estimated 60 million copies sold since 1937. This makes Think and Grow Rich the #20 best selling book of all books (the Bible is #1) and the #1 selling business book of all time.

When he opened the cover, he found a loose piece of paper, presumed to be owned by the businessman who originally bought this book. This typewriter created document from approximately 1937, spells out a timeless code of business ethics that resonated with the standards and policies Hebner instills in all IFA employees. IFA has adopted it as a policy of conduct and wanted to share it with you.

Circa 1937


The IFA Family Album

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