About Us

Index Fund Advisors, Inc.

(IFA) is a fee-only Independent Financial Advisor (ifa), registered with the United States Securities and Exchange Commission. IFA incorporated on March 5, 1999. Under U.S. law, investment advisors owe their clients an ongoing fiduciary duty to provide full and complete disclosure of all fees, conflicts of interest, and to exercise discretion in selecting investments with only their clients' best interests in mind. All investors should make sure they have an independent financial team to reduce conflicts of interest among the team. They should include an independent Registered Investment Advisors (like IFA), an independent Estate Planning Attorney, an independent CPA, and an independent Insurance Advisor. Call IFA to discuss how to assemble this team, if you don't already have one.

Index Fund Advisors provides wealth management by utilizing risk-appropriate, returns-optimized, globally diversified and tax-managed portfolios of index funds. IFA founder, Mark Hebner and the team at IFA have done extensive research as shown on this web site and the highly ranked book titled, Index Funds: The 12-Step Recovery Program for Active Investors. This research leads our clients to an optimal money management strategy, net of our advisory fees and taxes. IFA completely avoids the futile, speculative, and unnecessary cost-generating activities of stock, time, manager, and style picking. Instead, our investment strategy employs a disciplined, quantitative approach, emphasizing broad diversification and consistent exposure to the structural trends of publicly traded markets around the world.

The IFA advice is based on the highly respected research indexes designed by Eugene Fama and Kenneth French and documented in their empirical and peer-reviewed publications. The two professors rank high on total downloads per paper on the Social Sciences Research Network. Our current and independent advice incorporates 86 years of IFA Indexes and IFA Index Portfolio risk and return data, third generation index fund designs and 30 years of refined passive trading techniques employed by Dimensional Fund Advisors (DFA.) IFA does not accept payments from DFA or from any other recommended investments. IFA has a fiduciary duty to our clients and is exclusively paid by those clients for ongoing advice about the optimal wealth management of their assets. We can assist clients in establishing and evaluating relationships with estate planning attorneys, independent insurance advisors, and accountants.

IFA plays several roles in the process of providing investment advice. They may be summarized with these seven roles:

  1. The Professional: You need an advisor who can provide expertise in assessing the state of your finances and developing risk-appropriate investment strategies to help you meet your goals.

  2. The Independent and Fiduciary Voice: The global financial turmoil of the past years has demonstrated the value of an independent , objective and fiduciary voice in a world full of product pushers and salespeople, who get paid by product providers and do not have a fiduciary duty to their clients. Here are five fiduciary principles.

    • Putting the client’s best interest first.
    • Act with prudence; that is, with the skill, care, diligence and good judgment.
    • Provide conspicuous, full and fair disclosure of all important facts.
    • Avoiding conflicts of interest.
    • Fully disclose and fairly manage, in the client’s favor, unavoidable conflicts if any.

  3. The Listener: The emotions triggered by financial upheaval are real. IFA will listen to your fears, seek out the issues driving those feelings and provide practical long-term answers.

  4. The Teacher: Getting you beyond the fear-and-flight phase of investing often is just a matter of teaching you about risk and return, the power of diversification, the importance of asset allocation and the virtue of discipline. With IFA's extensive investor education program, we have a unique set of tools to be your teacher.

  5. The Architect: Once these lessons are understood, IFA becomes an architect, helping you to build a long-term wealth management strategy that caters to your own risk capacity and lifetime goals.

  6. The Coach: Even when the strategy is in place, doubts and fears will inevitably arise in your mind. At this point, IFA becomes a coach, reinforcing academic investment principles and keeping you on track.

  7. The Guardian: Beyond these roles is a long-term role as a fiduciary, a lighthouse keeper or guardian, scanning the horizon for issues that may affect you and keeping you informed.

IFA adds value through matching people with portfolios by carefully qualifying and quantifying 5 dimensions of an investor's Risk Capacity and matching it to 5 dimensions of a portfolio's Risk Exposure.

IFA obtains academically identified capital market rates of returns for its clients from about 13,000 public companies in the U.S. and about 43 other countries around the world. IFA then designs highly tax-managed and low cost trading strategies, maintains ongoing proper risk exposures through rebalancing, offers a glide path option, offers tax loss harvesting, manages cash inflows and outflows, and provides monthly and inception to date detailed measurements of client performance relative to the IFA Indexes and other traditional benchmarks.

By encouraging very smart behavior among our clients, we position them to be more successful at capturing the returns of the funds. As you see below the average fund investor and the do-it-yourself indexer have not been very successful at capturing the returns the market has to offer. The chart below summarizes several studies on the percentage of returns captured by various types of investors.

More About Us:

Clients and Services
Our Team
Investment Principles


Corporate Headquarters
The Atrium, Irvine CA
Index Fund Advisors, Inc.
19200 Von Karman Ave.,
Suite 150
Irvine, CA 92612


Toll Free: 1-888-643-3133
Local Phone: 949-502-0050
Fax: 949-502-0048

Our corporate office is located on the ground floor of the Atrium Building in Irvine, CA, which is close to Orange County's John Wayne airport.
Regional Offices and Representatives
Midwest Regional Office
2918 Marketplace Drive,
Suite 111
Madison, WI 53719-5328
Toll Free: 1-877-373-9934

Northeast Regional Representative
Toll Free: 1-888-342-7026

Texas Regional Representative
Toll Free: 1-888-643-3133