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In September, 2001, Mark Hebner had the following online chat with an anonymous stock broker who visited www.ifa.com, looking for a hot stock tip. Several elements of the chat are disturbing and support the difficulties with stock picking and commission based incentives. We think this "confession" is representative of most stockbrokers. It is a rare occasion that you can hear it directly from the broker. Here are some excerpts from the chat.

1. I have been a stockbroker for 5 yrs and have made people money, but I always lose it in the end.
2. every time I raise money to become a big broker it dwindles away
3.
I have taken huge risks with my clients, I have lost millions, but I am tired of looking for new clients. 
4. I have tried everything from [mutual] funds to the Investors Business Daily’s ratings of a stock, the problem with commission based brokers is you can’t survive if you are not trading stocks,
we have to move money to survive.
5.
I have met all the analysts and fund managers, and then they are gone, fired.
6.
oh I am stuck, I am 31, lost my house and my wife, live with parents and $5,000 in credit card debt. I am stuck, I need to make some more cash so I can get out, before I blow my brains out.

Chat Transcript

Mark: hi, may I help you? Visitor: what are the odds of picking a winning stock Mark: 2 in 71 mutual fund managers beat the sp500, after tax, in one study.
Visitor: I have been a stockbroker for 5 yrs and have made people money, but I always lose it in the end.
Mark: yes, did you see the book, “Robbing You Blind”, it is a confession from a Merrill Lynch stockbroker.
Visitor: why are people afraid to short stocks if the odds are against making money on the long side
Mark: the problem: the markets are random and efficient, but the odds are in favor of making money, the broad market goes up 1%/month, on average, since 1927. Visitor: so why do I keep losing people’s money.
Mark: because you are gambling like a player in the casino, you need to invest like the owner of the casino
Visitor: every time I raise money to become a big broker it dwindles away, so your saying I should own indexes? Mark: that is the only way to invest in the market, and risk is the only source of return. Visitor: hmm
Mark: the only question is how much risk should each investor have; that is what we call CEO investing; capacity-exposure optimization   Visitor: I have taken huge risks with my clients  Mark: you do not even know how much, STOP IT NOW! Visitor: yea I do, lol (laughing out loud)
Visitor: I have lost millions , but I am tired of looking for new clients. 
Mark: what is the standard deviation of your portfolios; that is how you measure risk.
Visitor: I have tried everything from funds to the Investors Business Daily’s ratings of a stock the problem with commission based brokers is you can’t survive if you are not trading stocks.
Mark: yes!!!!!
Visitor: we have to move money to survive. Mark: get out of that business. Visitor: but I made 65k after taxes last year Mark: yes, but you are stealing from people, how can you sleep at night
Visitor: it gets to ya.  I have made and lost, these people are rich and they never get mad, but I would like to build up my assets, lol   Mark: they should sue you, did you see "Sue Your Broker”, in Money magazine
Visitor: they know its a gamble, no?  Mark: they are confused and so are you  Visitor: hey I want to make people money, but it’s hard.  I have opened an account for myself but never bought stock.
Mark: WOW, now that is scary. Visitor: they have more money to lose than me Mark: I feel like I am running a confession session Visitor: lol    Mark: not the point at all, switch to a fee-only plan.
Visitor: I have met all the analysts and fund managers, and then they are gone, fired. Mark: yes Visitor: why don’t they know about this stuff, then. Mark: hang on, I want to get you a quote from our quote database, see the library on our site for sources. Mark: “If there's 10,000 people looking at the stocks and trying to pick winners, one in 10,000 is going to score, by chance alone, a great coup, and that's all that's going on. It's a game, it's a chance operation, and peoples think they are doing something purposeful... but they're really not.”
Mark: It's human nature to find patterns where there are none and to find skill where luck is a more likely explanation (particularly if you’re the lucky [mutual fund] manager)." Mutual fund manager performance does not persist and the return of stock picking is zero. Visitor: wow, cool Mark: here is the one I wanted, you are the last guy, “There are two kinds of investors, be they large or small: those who don't know where the market is headed, and those who don't know that they don't know. Then again, there is a third type of investor - the investment professional, who indeed knows that he or she doesn't know, but whose livelihood depends upon appearing to know.”
Mark: By day we write about "Six Funds to Buy NOW!"... By night, we invest in sensible index funds. Unfortunately, pro-index fund stories don't sell magazines. Visitor: yea, let me ask you this if most lose why not just short stocks, are the odds better on the short side Mark: because they go up on average, and because nobody can time the market.
Visitor: you say stock picking is useless, so you must feel it is better to short? Mark: no, buy value stocks, better yet, diversify like portfolio 90  Visitor: but why did growth stocks fly? I bought ADCT, SEBL, CSCO, SUMW, and made a lot.  Mark: because things looked so good, for a while. Visitor: oh  Mark: it all depends on the cost of capital for the seller of equity. A low cost of capital for the seller of equities, means investors should expect a low rate of return for their capital.
Visitor: I like the quotes.  Mark: you really need to read the web site. Visitor: I will look at the site, thanks, your a nice guy, really? Mark: thanks, you can be one also. Visitor: were you a broker? Mark: no, you need to stop gambling with peoples hard earned money. Visitor: to be honest my best clients have mentioned to me when they were away in Vegas, I have noticed that most of my clients go to Vegas and my biggest client goes to the horse track, its all f**k you money it seems.
Mark: but that does not make it OK for you to take their money for adding no value to the process.
Visitor: I haven’t made money in a year and these people have hundreds of thousands in the markets, it doesn’t seem like they care. Mark: that is not the point, the point is, “are you prudently investing their money?”
Visitor: so you are the fund manager? Mark: I am an investment advisor
Mark: we charge 0.9% of assets under management   Visitor: less than 1%?
Mark: how about you Visitor: I charge 2 to 3 % per trade, I’ll be honest, I am down to $1 million
Mark: yes I know, my site is dedicated to getting people away from brokers like you. Visitor: this market killed me Mark: you are not alone Visitor: I know Visitor: clients got money by f**king people Mark: no, you are wrong about that. Visitor: these rich people get there by cheating lying and stealing from honest people. Mark: business owners take on huge risks and work like dogs. Visitor: but let’s be honest, most rich people get there money because they are stealing. Mark:  I definitely disagree with you.  Visitor: yeah? I worked hard for a guy for 10 yrs, and I never made more than 40 k he made all the money and I did all the work Mark: from what you have told me, you didn't deserve that, :-) Visitor: I have never met a nice rich guy. I invested nothing and did 130k gross last year and took home 55%, minus the taxes. But honestly, this year I owe the firm $7,000. lol; because I can’t make money on the down million and can’t raise new money with this market. I am sitting on 1 million of dead money.
Visitor: your site looks very good, impressive.
Mark: this is the right to earn money in this business, it is always the right time to invest the right way at the right risk exposure. Visitor: its too late for me, I am stuck, but I hope you do well.  Mark: you are never stuck, that sounds desperate. Visitor: oh I am stuck,  I am 31, lost my house and my wife, live with parents and $5,000 in credit card debt. I am stuck, I need to make some more cash so I can get out, before I blow my brains out. I have heard it all. Look, I am young but very smart. This economy is in big trouble, the consumer is going to stop spending very soon and housing will crack.  Are you short stocks? Mark: no, that is the brokerage industry’s (the really big casino's) way to get you to gamble. After all expenses, it is impossible to CONSISTANTLY make money. Visitor: ok, know, I am seeing that Mark: nobody can time the market. Visitor: that portfolio 90, is that the highest return Mark: you mean highest risk... investing is about risk, not returns, because in the short term, returns are totally unpredictable. Visitor: maybe I will invest my money with you, well, I’ll look at your site, thanks for chatting  Mark: ok, good luck, and feel free to call me next week, bye.

 
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