
BERKSHIRE
HATHAWAY INC.
Chairman's
Letter
To the Shareholders of Berkshire Hathaway Inc.:
Our gain
in net worth during 1996 was $6.2 billion, or 36.1%. Per-
share book value, however, grew by less, 31.8%, because the
number of
Berkshire shares increased: We issued stock in acquiring FlightSafety
International and also sold new Class B shares.* Over the last
32 years
(that is, since present management took over) per-share book
value has
grown from $19 to $19,011, or at a rate of 23.8% compounded
annually.
* Each
Class B share has an economic interest equal to 1/30th of
that possessed by a Class A share, which is the new designation
for
the only stock that Berkshire had outstanding before May 1996.
Throughout this report, we state all per-share figures in terms
of
"Class A equivalents," which are the sum of the Class
A shares
outstanding and 1/30th of the Class B shares outstanding.
For technical
reasons, we have restated our 1995 financial
statements, a matter that requires me to present one of my less-than-
thrilling explanations of accounting arcana. I'll make it brief.
The restatement
was required because GEICO became a wholly-owned
subsidiary of Berkshire on January 2, 1996, whereas it was previously
classified as an investment. From an economic viewpoint - taking
into
account major tax efficiencies and other benefits we gained
- the value
of the 51% of GEICO we owned at year-end 1995 increased significantly
when we acquired the remaining 49% of the company two days later.
Accounting rules applicable to this type of "step acquisition,"
however,
required us to write down the value of our 51% at the time we
moved to
100%. That writedown - which also, of course, reduced book value
-
amounted to $478.4 million. As a result, we now carry our original
51%
of GEICO at a value that is both lower than its market value
at the time
we purchased the remaining 49% of the company and lower than
the value at
which we carry that 49% itself.
There is
an offset, however, to the reduction in book value I have
just described: Twice during 1996 we issued Berkshire shares
at a
premium to book value, first in May when we sold the B shares
for cash
and again in December when we used both A and B shares as part-payment
for FlightSafety. In total, the three non-operational items
affecting
book value contributed less than one percentage point to our
31.8% per-
share gain last year.
I dwell
on this rise in per-share book value because it roughly
indicates our economic progress during the year. But, as Charlie
Munger,
Berkshire's Vice Chairman, and I have repeatedly told you, what
counts at
Berkshire is intrinsic value, not book value. The last time
you got that
message from us was in the Owner's Manual, sent to you in June
after we
issued the Class B shares. In that manual, we not only defined
certain
key terms - such as intrinsic value - but also set forth our
economic
principles.
For many
years, we have listed these principles in the front of our
annual report, but in this report, on pages 58 to 67, we reproduce
the
entire Owner's Manual. In this letter, we will occasionally
refer to the
manual so that we can avoid repeating certain definitions and
explanations. For example, if you wish to brush up on "intrinsic
value,"
see pages 64 and 65.
Last year,
for the first time, we supplied you with a table that
Charlie and I believe will help anyone trying to estimate Berkshire's
intrinsic value. In the updated version of that table, which
follows, we
trace two key indices of value. The first column lists our per-share
ownership of investments (including cash and equivalents) and
the second
column shows our per-share earnings from Berkshire's operating
businesses
before taxes and purchase-accounting adjustments but after all
interest
and corporate overhead expenses. The operating-earnings column
excludes
all dividends, interest and capital gains that we realized from
the
investments presented in the first column. In effect, the two
columns
show what Berkshire would have reported had it been broken into
two parts.
Pre-tax Earnings Per Share
Investments Excluding All Income from
Year Per Share Investments
---- ----------- -------------------------
1965................................$ 4 $ 4.08
1975................................ 159 (6.48)
1985................................ 2,443 18.86
1995................................ 22,088 258.20
1996................................ 28,500 421.39
Annual Growth
Rate, 1965-95......... 33.4% 14.7%
One-Year Growth Rate, 1995-96 ...... 29.0% 63.2%
As the table tells you, our investments per share increased
in 1996
by 29.0% and our non-investment earnings grew by 63.2%. Our
goal is to
keep the numbers in both columns moving ahead at a reasonable
(or, better
yet, unreasonable) pace.
Our expectations,
however, are tempered by two realities. First,
our past rates of growth cannot be matched nor even approached:
Berkshire's equity capital is now large - in fact, fewer than
ten
businesses in America have capital larger - and an abundance
of funds
tends to dampen returns. Second, whatever our rate of progress,
it will
not be smooth: Year-to-year moves in the first column of the
table above
will be influenced in a major way by fluctuations in securities
markets;
the figures in the second column will be affected by wide swings
in the
profitability of our catastrophe-reinsurance business.
In the
table, the donations made pursuant to our shareholder-
designated contributions program are charged against the second
column,
though we view them as a shareholder benefit rather than as
an expense.
All other corporate expenses are also charged against the second
column.
These costs may be lower than those of any other large American
corporation: Our after-tax headquarters expense amounts to less
than two
basis points (1/50th of 1%) measured against net worth. Even
so, Charlie
used to think this expense percentage outrageously high, blaming
it on my
use of Berkshire's corporate jet, The Indefensible. But Charlie
has
recently experienced a "counter-revelation": With
our purchase of
FlightSafety, whose major activity is the training of corporate
pilots,
he now rhapsodizes at the mere mention of jets.
Seriously,
costs matter. For example, equity mutual funds incur
corporate expenses - largely payments to the funds' managers
- that
average about 100 basis points, a levy likely to cut the returns
their
investors earn by 10% or more over time. Charlie and I make
no promises
about Berkshire's results. We do promise you, however, that
virtually
all of the gains Berkshire makes will end up with shareholders.
We are
here to make money with you, not off you.
The Relationship of Intrinsic Value to Market Price
In last
year's letter, with Berkshire shares selling at $36,000, I
told you: (1) Berkshire's gain in market value in recent years
had
outstripped its gain in intrinsic value, even though the latter
gain had
been highly satisfactory; (2) that kind of overperformance could
not
continue indefinitely; (3) Charlie and I did not at that moment
consider
Berkshire to be undervalued.
Since I
set down those cautions, Berkshire's intrinsic value has
increased very significantly - aided in a major way by a stunning
performance at GEICO that I will tell you more about later -
while the
market price of our shares has changed little. This, of course,
means
that in 1996 Berkshire's stock underperformed the business.
Consequently, today's price/value relationship is both much
different
from what it was a year ago and, as Charlie and I see it, more
appropriate.
Over time,
the aggregate gains made by Berkshire shareholders must
of necessity match the business gains of the company. When the
stock
temporarily overperforms or underperforms the business, a limited
number
of shareholders - either sellers or buyers - receive outsized
benefits at
the expense of those they trade with. Generally, the sophisticated
have
an edge over the innocents in this game.
Though
our primary goal is to maximize the amount that our
shareholders, in total, reap from their ownership of Berkshire,
we wish
also to minimize the benefits going to some shareholders at
the expense
of others. These are goals we would have were we managing a
family
partnership, and we believe they make equal sense for the manager
of a
public company. In a partnership, fairness requires that partnership
interests be valued equitably when partners enter or exit; in
a public
company, fairness prevails when market price and intrinsic value
are in
sync. Obviously, they won't always meet that ideal, but a manager
- by
his policies and communications - can do much to foster equity.
Of course,
the longer a shareholder holds his shares, the more
bearing Berkshire's business results will have on his financial
experience - and the less it will matter what premium or discount
to
intrinsic value prevails when he buys and sells his stock. That's
one
reason we hope to attract owners with long-term horizons. Overall,
I
think we have succeeded in that pursuit. Berkshire probably
ranks number
one among large American corporations in the percentage of its
shares
held by owners with a long-term view.
Acquisitions of 1996
We made
two acquisitions in 1996, both possessing exactly the
qualities we seek - excellent business economics and an outstanding
manager.
The first
acquisition was Kansas Bankers Surety (KBS), an insurance
company whose name describes its specialty. The company, which
does
business in 22 states, has an extraordinary underwriting record,
achieved
through the efforts of Don Towle, an extraordinary manager.
Don has
developed first-hand relationships with hundreds of bankers
and knows
every detail of his operation. He thinks of himself as running
a company
that is "his," an attitude we treasure at Berkshire.
Because of its
relatively small size, we placed KBS with Wesco, our 80%-owned
subsidiary, which has wanted to expand its insurance operations.
You might
be interested in the carefully-crafted and sophisticated
acquisition strategy that allowed Berkshire to nab this deal.
Early in
1996 I was invited to the 40th birthday party of my nephew's
wife, Jane
Rogers. My taste for social events being low, I immediately,
and in my
standard, gracious way, began to invent reasons for skipping
the event.
The party planners then countered brilliantly by offering me
a seat next
to a man I always enjoy, Jane's dad, Roy Dinsdale - so I went.
The party
took place on January 26. Though the music was loud - Why
must bands play as if they will be paid by the decibel? - I
just managed
to hear Roy say he'd come from a directors meeting at Kansas
Bankers
Surety, a company I'd always admired. I shouted back that he
should let
me know if it ever became available for purchase.
On February
12, I got the following letter from Roy: "Dear Warren:
Enclosed is the annual financial information on Kansas Bankers
Surety.
This is the company that we talked about at Janie's party. If
I can be
of any further help, please let me know." On February 13,
I told Roy we
would pay $75 million for the company - and before long we had
a deal.
I'm now scheming to get invited to Jane's next party.
Our other
acquisition in 1996 - FlightSafety International, the
world's leader in the training of pilots - was far larger, at
about $1.5
billion, but had an equally serendipitous origin. The heroes
of this
story are first, Richard Sercer, a Tucson aviation consultant,
and
second, his wife, Alma Murphy, an ophthalmology graduate of
Harvard
Medical School, who in 1990 wore down her husband's reluctance
and got
him to buy Berkshire stock. Since then, the two have attended
all our
Annual Meetings, but I didn't get to know them personally.
Fortunately,
Richard had also been a long-time shareholder of
FlightSafety, and it occurred to him last year that the two
companies
would make a good fit. He knew our acquisition criteria, and
he thought
that Al Ueltschi, FlightSafety's 79-year-old CEO, might want
to make a
deal that would both give him a home for his company and a security
in
payment that he would feel comfortable owning throughout his
lifetime.
So in July, Richard wrote Bob Denham, CEO of Salomon Inc, suggesting
that
he explore the possibility of a merger.
Bob took
it from there, and on September 18, Al and I met in New
York. I had long been familiar with FlightSafety's business,
and in
about 60 seconds I knew that Al was exactly our kind of manager.
A month
later, we had a contract. Because Charlie and I wished to minimize
the
issuance of Berkshire shares, the transaction we structured
gave
FlightSafety shareholders a choice of cash or stock but carried
terms
that encouraged those who were tax-indifferent to take cash.
This nudge
led to about 51% of FlightSafety's shares being exchanged for
cash, 41%
for Berkshire A and 8% for Berkshire B.
Al has
had a lifelong love affair with aviation and actually piloted
Charles Lindbergh. After a barnstorming career in the 1930s,
he began
working for Juan Trippe, Pan Am's legendary chief. In 1951,
while still
at Pan Am, Al founded FlightSafety, subsequently building it
into a
simulator manufacturer and a worldwide trainer of pilots (single-engine,
helicopter, jet and marine). The company operates in 41 locations,
outfitted with 175 simulators of planes ranging from the very
small, such
as Cessna 210s, to Boeing 747s. Simulators are not cheap - they
can cost
as much as $19 million - so this business, unlike many of our
operations, is capital intensive. About half of the company's
revenues
are derived from the training of corporate pilots, with most
of the
balance coming from airlines and the military.
Al may
be 79, but he looks and acts about 55. He will run
operations just as he has in the past: We never fool with success.
I
have told him that though we don't believe in splitting Berkshire
stock,
we will split his age 2-for-1 when he hits 100.
An observer
might conclude from our hiring practices that Charlie
and I were traumatized early in life by an EEOC bulletin on
age
discrimination. The real explanation, however, is self-interest:
It's
difficult to teach a new dog old tricks. The many Berkshire
managers who
are past 70 hit home runs today at the same pace that long ago
gave them
reputations as young slugging sensations. Therefore, to get
a job with
us, just employ the tactic of the 76-year-old who persuaded
a dazzling
beauty of 25 to marry him. "How did you ever get her to
accept?" asked
his envious contemporaries. The comeback: "I told her I
was 86."
* * * *
* * * * * * * *
And now
we pause for our usual commercial: If you own a large
business with good economic characteristics and wish to become
associated
with an exceptional collection of businesses having similar
characteristics, Berkshire may well be the home you seek. Our
requirements are set forth on page 21. If your company meets
them - and
if I fail to make the next birthday party you attend - give
me a call.
Insurance Operations - Overview
Our insurance
business was terrific in 1996. In both primary
insurance, where GEICO is our main unit, and in our "super-cat"
reinsurance business, results were outstanding.
As we've
explained in past reports, what counts in our insurance
business is, first, the amount of "float" we generate
and, second, its
cost to us. These are matters that are important for you to
understand
because float is a major component of Berkshire's intrinsic
value that is
not reflected in book value.
To begin
with, float is money we hold but don't own. In an
insurance operation, float arises because premiums are received
before
losses are paid. Secondly, the premiums that an insurer takes
in
typically do not cover the losses and expenses it eventually
must pay.
That leaves it running an "underwriting loss," which
is the cost of
float. An insurance business has value if its cost of float
over time is
less than the cost the company would otherwise incur to obtain
funds.
But the business is an albatross if the cost of its float is
higher than
market rates for money.
As the
numbers in the following table show, Berkshire's insurance
business has been a huge winner. For the table, we have calculated
our
float - which we generate in large amounts relative to our premium
volume - by adding loss reserves, loss adjustment reserves,
funds held
under reinsurance assumed and unearned premium reserves, and
then
subtracting agents' balances, prepaid acquisition costs, prepaid
taxes
and deferred charges applicable to assumed reinsurance. Our
cost of
float is determined by our underwriting loss or profit. In those
years
when we have had an underwriting profit, such as the last four,
our cost
of float has been negative. In effect, we have been paid for
holding
money.
(1) (2)
Yearend Yield
Underwriting Approximat on Long-Term
Loss Average Float Cost of Funds Govt. Bonds
------------ ------------- ---------------- -------------
(In $ Millions) (Ratio of 1 to 2)
1967..........
profit 17.3 less than zero 5.50%
1968.......... profit 19.9 less than zero 5.90%
1969.......... profit 23.4 less than zero 6.79%
1970.......... 0.37 32.4 1.14% 6.25%
1971.......... profit 52.5 less than zero 5.81%
1972.......... profit 69.5 less than zero 5.82%
1973.......... profit 73.3 less than zero 7.27%
1974.......... 7.36 79.1 9.30% 8.13%
1975.......... 11.35 87.6 12.96% 8.03%
1976.......... profit 102.6 less than zero 7.30%
1977.......... profit 139.0 less than zero 7.97%
1978.......... profit 190.4 less than zero 8.93%
1979.......... profit 227.3 less than zero 10.08%
1980.......... profit 237.0 less than zero 11.94%
1981.......... profit 228.4 less than zero 13.61%
1982.......... 21.56 220.6 9.77% 10.64%
1983.......... 33.87 231.3 14.64% 11.84%
1984.......... 48.06 253.2 18.98% 11.58%
1985.......... 44.23 390.2 11.34% 9.34%
1986.......... 55.84 797.5 7.00% 7.60%
1987.......... 55.43 1,266.7 4.38% 8.95%
1988.......... 11.08 1,497.7 0.74% 9.00%
1989.......... 24.40 1,541.3 1.58% 7.97%
1990.......... 26.65 1,637.3 1.63% 8.24%
1991.......... 119.59 1,895.0 6.31% 7.40%
1992.......... 108.96 2,290.4 4.76% 7.39%
1993.......... profit 2,624.7 less than zero 6.35%
1994.......... profit 3,056.6 less than zero 7.88%
1995.......... profit 3,607.2 less than zero 5.95%
1996.......... profit 6,702.0 less than zero 6.64%
Since 1967,
when we entered the insurance business, our float has
grown at an annual compounded rate of 22.3%. In more years than
not, our
cost of funds has been less than nothing. This access to "free"
money has
boosted Berkshire's performance in a major way. Moreover, our
acquisition
of GEICO materially increases the probability that we can continue
to
obtain "free" funds in increasing amounts.
Super-Cat Insurance
As in the
past three years, we once again stress that the good results
we are reporting for Berkshire stem in part from our super-cat
business
having a lucky year. In this operation, we sell policies that
insurance
and reinsurance companies buy to protect themselves from the
effects of
mega-catastrophes. Since truly major catastrophes are rare occurrences,
our super-cat business can be expected to show large profits
in most years
- and to record a huge loss occasionally. In other words, the
attractiveness of our super-cat business will take a great many
years to
measure. What you must understand, however, is that a truly
terrible year
in the super-cat business is not a possibility - it's a certainty.
The
only question is when it will come.
I emphasize
this lugubrious point because I would not want you to
panic and sell your Berkshire stock upon hearing that some large
catastrophe had cost us a significant amount. If you would tend
to react
that way, you should not own Berkshire shares now, just as you
should
entirely avoid owning stocks if a crashing market would lead
you to panic
and sell. Selling fine businesses on "scary" news
is usually a bad
decision. (Robert Woodruff, the business genius who built Coca-Cola
over
many decades and who owned a huge position in the company, was
once asked
when it might be a good time to sell Coke stock. Woodruff had
a simple
answer: "I don't know. I've never sold any.")
In our
super-cat operation, our customers are insurers that are
exposed to major earnings volatility and that wish to reduce
it. The
product we sell - for what we hope is an appropriate price -
is our
willingness to shift that volatility to our own books. Gyrations
in
Berkshire's earnings don't bother us in the least: Charlie and
I would
much rather earn a lumpy 15% over time than a smooth 12%. (After
all, our
earnings swing wildly on a daily and weekly basis - why should
we demand
that smoothness accompany each orbit that the earth makes of
the sun?) We
are most comfortable with that thinking, however, when we have
shareholder/partners who can also accept volatility, and that's
why we
regularly repeat our cautions.
We took
on some major super-cat exposures during 1996. At mid-year we
wrote a contract with Allstate that covers Florida hurricanes,
and though
there are no definitive records that would allow us to prove
this point, we
believe that to have then been the largest single catastrophe
risk ever
assumed by one company for its own account. Later in the year,
however, we
wrote a policy for the California Earthquake Authority that
goes into
effect on April 1, 1997, and that exposes us to a loss more
than twice that
possible under the Florida contract. Again we retained all the
risk for
our own account. Large as these coverages are, Berkshire's after-tax
"worst-case" loss from a true mega-catastrophe is
probably no more than
$600 million, which is less than 3% of our book value and 1.5%
of our market
value. To gain some perspective on this exposure, look at the
table on
page 2 and note the much greater volatility that security markets
have
delivered us.
In the
super-cat business, we have three major competitive advantages.
First, the parties buying reinsurance from us know that we both
can and
will pay under the most adverse of circumstances. Were a truly
cataclysmic
disaster to occur, it is not impossible that a financial panic
would
quickly follow. If that happened, there could well be respected
reinsurers
that would have difficulty paying at just the moment that their
clients
faced extraordinary needs. Indeed, one reason we never "lay
off" part of
the risks we insure is that we have reservations about our ability
to
collect from others when disaster strikes. When it's Berkshire
promising,
insureds know with certainty that they can collect promptly.
Our second
advantage - somewhat related - is subtle but important.
After a mega-catastrophe, insurers might well find it difficult
to obtain
reinsurance even though their need for coverage would then be
particularly
great. At such a time, Berkshire would without question have
very
substantial capacity available - but it will naturally be our
long-standing
clients that have first call on it. That business reality has
made major
insurers and reinsurers throughout the world realize the desirability
of
doing business with us. Indeed, we are currently getting sizable
"stand-
by" fees from reinsurers that are simply nailing down their
ability to get
coverage from us should the market tighten.
Our final
competitive advantage is that we can provide dollar
coverages of a size neither matched nor approached elsewhere
in the
industry. Insurers looking for huge covers know that a single
call to
Berkshire will produce a firm and immediate offering.
A few facts
about our exposure to California earthquakes - our largest
risk - seem in order. The Northridge quake of 1994 laid homeowners'
losses
on insurers that greatly exceeded what computer models had told
them to
expect. Yet the intensity of that quake was mild compared to
the "worst-
case" possibility for California. Understandably, insurers
became - ahem -
shaken and started contemplating a retreat from writing earthquake
coverage
into their homeowners' policies.
In a thoughtful
response, Chuck Quackenbush, California's insurance
commissioner, designed a new residential earthquake policy to
be written by
a state-sponsored insurer, The California Earthquake Authority.
This
entity, which went into operation on December 1, 1996, needed
large layers
of reinsurance - and that's where we came in. Berkshire's layer
of
approximately $1 billion will be called upon if the Authority's
aggregate
losses in the period ending March 31, 2001 exceed about $5 billion.
(The
press originally reported larger figures, but these would have
applied only
if all California insurers had entered into the arrangement;
instead only
72% signed up.)
So what
are the true odds of our having to make a payout during the
policy's term? We don't know - nor do we think computer models
will help
us, since we believe the precision they project is a chimera.
In fact,
such models can lull decision-makers into a false sense of security
and
thereby increase their chances of making a really huge mistake.
We've
already seen such debacles in both insurance and investments.
Witness
"portfolio insurance," whose destructive effects in
the 1987 market crash
led one wag to observe that it was the computers that should
have been
jumping out of windows.
Even if
perfection in assessing risks is unattainable, insurers can
underwrite sensibly. After all, you need not know a man's precise
age to
know that he is old enough to vote nor know his exact weight
to recognize
his need to diet. In insurance, it is essential to remember
that virtually
all surprises are unpleasant, and with that in mind we try to
price our
super-cat exposures so that about 90% of total premiums end
up being
eventually paid out in losses and expenses. Over time, we will
find out
how smart our pricing has been, but that will not be quickly.
The super-
cat business is just like the investment business in that it
often takes a
long time to find out whether you knew what you were doing.
What I
can state with certainty, however, is that we have the best
person in the world to run our super-cat business: Ajit Jain,
whose value
to Berkshire is simply enormous. In the reinsurance field, disastrous
propositions abound. I know that because I personally embraced
all too
many of these in the 1970s and also because GEICO has a large
runoff
portfolio made up of foolish contracts written in the early-1980s,
able
though its then-management was. Ajit, I can assure you, won't
make
mistakes of this type.
I have
mentioned that a mega-catastrophe might cause a catastrophe
in
the financial markets, a possibility that is unlikely but not
far-fetched.
Were the catastrophe a quake in California of sufficient magnitude
to tap
our coverage, we would almost certainly be damaged in other
ways as well.
For example, See's, Wells Fargo and Freddie Mac could be hit
hard. All in
all, though, we can handle this aggregation of exposures.
In this
respect, as in others, we try to "reverse engineer"
our future
at Berkshire, bearing in mind Charlie's dictum: "All I
want to know is
where I'm going to die so I'll never go there." (Inverting
really works:
Try singing country western songs backwards and you will quickly
regain
your house, your car and your wife.) If we can't tolerate a
possible
consequence, remote though it may be, we steer clear of planting
its seeds.
That is why we don't borrow big amounts and why we make sure
that our
super-cat business losses, large though the maximums may sound,
will not
put a major dent in Berkshire's intrinsic value.
Insurance - GEICO and Other Primary Operations
When we
moved to total ownership of GEICO early last year, our
expectations were high - and they are all being exceeded. That
is true
from both a business and personal perspective: GEICO's operating
chief,
Tony Nicely, is a superb business manager and a delight to work
with.
Under almost any conditions, GEICO would be an exceptionally
valuable
asset. With Tony at the helm, it is reaching levels of performance
that
the organization would only a few years ago have thought impossible.
There's
nothing esoteric about GEICO's success: The company's
competitive strength flows directly from its position as a low-cost
operator. Low costs permit low prices, and low prices attract
and retain
good policyholders. The final segment of a virtuous circle is
drawn when
policyholders recommend us to their friends. GEICO gets more
than one
million referrals annually and these produce more than half
of our new
business, an advantage that gives us enormous savings in acquisition
expenses - and that makes our costs still lower.
This formula
worked in spades for GEICO in 1996: Its voluntary auto
policy count grew 10%. During the previous 20 years, the company's
best-
ever growth for a year had been 8%, a rate achieved only once.
Better yet,
the growth in voluntary policies accelerated during the year,
led by major
gains in the nonstandard market, which has been an underdeveloped
area at
GEICO. I focus here on voluntary policies because the involuntary
business
we get from assigned risk pools and the like is unprofitable.
Growth in
that sector is most unwelcome.
GEICO's
growth would mean nothing if it did not produce reasonable
underwriting profits. Here, too, the news is good: Last year
we hit our
underwriting targets and then some. Our goal, however, is not
to widen our
profit margin but rather to enlarge the price advantage we offer
customers.
Given that strategy, we believe that 1997's growth will easily
top that of
last year.
We expect
new competitors to enter the direct-response market, and
some of our existing competitors are likely to expand geographically.
Nonetheless, the economies of scale we enjoy should allow us
to maintain or
even widen the protective moat surrounding our economic castle.
We do best
on costs in geographical areas in which we enjoy high market
penetration.
As our policy count grows, concurrently delivering gains in
penetration, we
expect to drive costs materially lower. GEICO's sustainable
cost advantage
is what attracted me to the company way back in 1951, when the
entire
business was valued at $7 million. It is also why I felt Berkshire
should
pay $2.3 billion last year for the 49% of the company that we
didn't then
own.
Maximizing
the results of a wonderful business requires management and
focus. Lucky for us, we have in Tony a superb manager whose
business focus
never wavers. Wanting also to get the entire GEICO organization
concentrating as he does, we needed a compensation plan that
was itself
sharply focused - and immediately after our purchase, we put
one in.
Today,
the bonuses received by dozens of top executives, starting with
Tony, are based upon only two key variables: (1) growth in voluntary
auto
policies and (2) underwriting profitability on "seasoned"
auto business
(meaning policies that have been on the books for more than
one year). In
addition, we use the same yardsticks to calculate the annual
contribution
to the company's profit-sharing plan. Everyone at GEICO knows
what counts.
The GEICO
plan exemplifies Berkshire's incentive compensation
principles: Goals should be (1) tailored to the economics of
the specific
operating business; (2) simple in character so that the degree
to which
they are being realized can be easily measured; and (3) directly
related to
the daily activities of plan participants. As a corollary, we
shun
"lottery ticket" arrangements, such as options on
Berkshire shares, whose
ultimate value - which could range from zero to huge - is totally
out of
the control of the person whose behavior we would like to affect.
In our
view, a system that produces quixotic payoffs will not only
be wasteful for
owners but may actually discourage the focused behavior we value
in
managers.
Every quarter,
all 9,000 GEICO associates can see the results that
determine our profit-sharing plan contribution. In 1996, they
enjoyed the
experience because the plan literally went off the chart that
had been
constructed at the start of the year. Even I knew the answer
to that
problem: Enlarge the chart. Ultimately, the results called for
a record
contribution of 16.9% ($40 million), compared to a five-year
average of
less than 10% for the comparable plans previously in effect.
Furthermore,
at Berkshire, we never greet good work by raising the bar. If
GEICO's
performance continues to improve, we will happily keep on making
larger
charts.
Lou Simpson
continues to manage GEICO's money in an outstanding
manner: Last year, the equities in his portfolio outdid the
S&P 500 by 6.2
percentage points. In Lou's part of GEICO's operation, we again
tie
compensation to performance - but to investment performance
over a four-
year period, not to underwriting results nor to the performance
of GEICO as
a whole. We think it foolish for an insurance company to pay
bonuses that
are tied to overall corporate results when great work on one
side of the
business - underwriting or investment - could conceivably be
completely
neutralized by bad work on the other. If you bat .350 at Berkshire,
you
can be sure you will get paid commensurately even if the rest
of the team
bats .200. In Lou and Tony, however, we are lucky to have Hall-of-Famers
in both key positions.
* * * *
* * * * * * * *
Though
they are, of course, smaller than GEICO, our other primary
insurance operations turned in equally stunning results last
year.
National Indemnity's traditional business had a combined ratio
of 74.2 and,
as usual, developed a large amount of float compared to premium
volume.
Over the last three years, this segment of our business, run
by Don
Wurster, has had an average combined ratio of 83.0. Our homestate
operation, managed by Rod Eldred, recorded a combined ratio
of 87.1 even
though it absorbed the expenses of expanding to new states.
Rod's three-
year combined ratio is an amazing 83.2. Berkshire's workers'
compensation
business, run out of California by Brad Kinstler, has now moved
into six
other states and, despite the costs of that expansion, again
achieved an
excellent underwriting profit. Finally, John Kizer, at Central
States
Indemnity, set new records for premium volume while generating
good
earnings from underwriting. In aggregate, our smaller insurance
operations
(now including Kansas Bankers Surety) have an underwriting record
virtually
unmatched in the industry. Don, Rod, Brad and John have all
created
significant value for Berkshire, and we believe there is more
to come.
Taxes
In 1961,
President Kennedy said that we should ask not what our
country can do for us, but rather ask what we can do for our
country. Last
year we decided to give his suggestion a try - and who says
it never hurts
to ask? We were told to mail $860 million in income taxes to
the U.S.
Treasury.
Here's
a little perspective on that figure: If an equal amount had
been paid by only 2,000 other taxpayers, the government would
have had a
balanced budget in 1996 without needing a dime of taxes - income
or Social
Security or what have you - from any other American. Berkshire
shareholders can truly say, "I gave at the office."
Charlie
and I believe that large tax payments by Berkshire are
entirely fitting. The contribution we thus make to society's
well-being is
at most only proportional to its contribution to ours. Berkshire
prospers
in America as it would nowhere else.
Sources of Reported Earnings
The table
that follows shows the main sources of Berkshire's reported
earnings. In this presentation, purchase-accounting adjustments
are not
assigned to the specific businesses to which they apply, but
are instead
aggregated and shown separately. This procedure lets you view
the earnings
of our businesses as they would have been reported had we not
purchased
them. For the reasons discussed on pages 65 and 66, this form
of
presentation seems to us to be more useful to investors and
managers than
one utilizing generally-accepted accounting principles (GAAP),
which
require purchase-premiums to be charged off business-by-business.
The
total earnings we show in the table are, of course, identical
to the GAAP
total in our audited financial statements.
(in millions)
--------------------------------------
Berkshire's Share
of Net Earnings
(after taxes and
Pre-tax Earnings minority interests)
---------------- -------------------
1996 1995(1) 1996 1995(1)
------- -------- ------- -------
Operating Earnings:
Insurance Group:
Underwriting.....................$ 222.1 $ 20.5 $ 142.8 $ 11.3
Net Investment Income............ 726.2 501.6 593.1 417.7
Buffalo News........................... 50.4 46.8 29.5 27.3
Fechheimer............................. 17.3 16.9 9.3 8.8
Finance Businesses..................... 23.1 20.8 14.9 12.6
Home Furnishings....................... 43.8 29.7(2) 24.8 16.7(2)
Jewelry................................ 27.8 33.9(3) 16.1 19.1(3)
Kirby.................................. 58.5 50.2 39.9 32.1
Scott Fetzer Manufacturing Group....... 50.6 34.1 32.2 21.2
See's Candies.......................... 51.9 50.2 30.8 29.8
Shoe Group............................. 61.6 58.4 41.0 37.5
World Book............................. 12.6 8.8 9.5 7.0
Purchase-Accounting Adjustments........ (75.7) (27.0) (70.5)
(23.4)
Interest Expense(4).................... (94.3) (56.0) (56.6)
(34.9)
Shareholder-Designated Contributions... (13.3) (11.6) (8.5)
(7.0)
Other.................................. 58.8 37.4 34.8 24.4
------- -------- -------- -------
Operating Earnings.......................1,221.4 814.7 883.1
600.2
Sales of Securities......................2,484.5 194.1 1,605.5
125.0
------- -------- -------- -------
Total Earnings - All Entities...........$3,705.9 $1,008.8 $2,488.6
$ 725.2
======= ======== ======== =======
(1) Before
the GEICO-related restatement. (3) Includes Helzberg's from
April 30, 1995.
(2) Includes R.C. Willey from June 29, 1995. (4) Excludes interest
expense
of Finance Businesses.
In this
section last year, I discussed three businesses that reported
a decline in earnings - Buffalo News, Shoe Group and World Book.
All, I'm
happy to say, recorded gains in 1996.
World Book,
however, did not find it easy: Despite the operation's
new status as the only direct-seller of encyclopedias in the
country
(Encyclopedia Britannica exited the field last year), its unit
volume fell.
Additionally, World Book spent heavily on a new CD-ROM product
that began
to take in revenues only in early 1997, when it was launched
in association
with IBM. In the face of these factors, earnings would have
evaporated had
World Book not revamped distribution methods and cut overhead
at
headquarters, thereby dramatically reducing its fixed costs.
Overall, the
company has gone a long way toward assuring its long-term viability
in both
the print and electronic marketplaces.
Our only
disappointment last year was in jewelry: Borsheim's did
fine, but Helzberg's suffered a material decline in earnings.
Its expense
levels had been geared to a sizable increase in same-store sales,
consistent with the gains achieved in recent years. When sales
were
instead flat, profit margins fell. Jeff Comment, CEO of Helzberg's,
is
addressing the expense problem in a decisive manner, and the
company's
earnings should improve in 1997.
Overall,
our operating businesses continue to perform exceptionally,
far outdoing their industry norms. For this, Charlie and I thank
our
managers. If you should see any of them at the Annual Meeting,
add your
thanks as well.
More information
about our various businesses is given on pages 36-
46, where you will also find our segment earnings reported on
a GAAP
basis. In addition, on pages 51-57, we have rearranged Berkshire's
financial data into four segments on a non-GAAP basis, a presentation
that corresponds to the way Charlie and I think about the company.
Our
intent is to supply you with the financial information that
we would wish
you to give us if our positions were reversed.
"Look-Through"
Earnings
Reported
earnings are a poor measure of economic progress at
Berkshire, in part because the numbers shown in the table presented
earlier include only the dividends we receive from investees
- though
these dividends typically represent only a small fraction of
the earnings
attributable to our ownership. Not that we mind this division
of money,
since on balance we regard the undistributed earnings of investees
as
more valuable to us than the portion paid out. The reason is
simple:
Our investees often have the opportunity to reinvest earnings
at high
rates of return. So why should we want them paid out?
To depict
something closer to economic reality at Berkshire than
reported earnings, though, we employ the concept of "look-through"
earnings. As we calculate these, they consist of: (1) the operating
earnings reported in the previous section, plus; (2) our share
of the
retained operating earnings of major investees that, under GAAP
accounting, are not reflected in our profits, less; (3) an allowance
for
the tax that would be paid by Berkshire if these retained earnings
of
investees had instead been distributed to us. When tabulating
"operating
earnings" here, we exclude purchase-accounting adjustments
as well as
capital gains and other major non-recurring items.
The following
table sets forth our 1996 look-through earnings,
though I warn you that the figures can be no more than approximate,
since
they are based on a number of judgment calls. (The dividends
paid to us
by these investees have been included in the operating earnings
itemized
on page 12, mostly under "Insurance Group: Net Investment
Income.")
Berkshire's
Share
of Undistributed
Berkshire's Approximate Operating Earnings
Berkshire's Major Investees Ownership at Yearend(1) (in millions)(2)
-------------------------------- ----------------------- ------------------
American
Express Company........ 10.5% $ 132
The Coca-Cola Company........... 8.1% 180
The Walt Disney Company......... 3.6% 50
Federal Home Loan Mortgage Corp. 8.4% 77
The Gillette Company............ 8.6% 73
McDonald's Corporation.......... 4.3% 38
The Washington Post Company..... 15.8% 27
Wells Fargo & Company........... 8.0% 84
------
Berkshire's share of undistributed earnings of major investees..
661
Hypothetical tax on these undistributed investee earnings(3)....
(93)
Reported operating earnings of Berkshire........................
954
------
Total look-through earnings of Berkshire..................$1,522
======
(1) Does
not include shares allocable to minority interests
(2) Calculated on average ownership for the year
(3) The tax rate used is 14%, which is the rate Berkshire pays
on
the dividends it receives
Common Stock Investments
Below we
present our common stock investments. Those with a market
value of more than $500 million are itemized.
12/31/96
Shares Company Cost* Market
----------- --------------------------------- -------- ---------
(dollars in millions)
49,456,900 American Express Company...........$1,392.7 $ 2,794.3
200,000,000 The Coca-Cola Company.............. 1,298.9 10,525.0
24,614,214 The Walt Disney Company............ 577.0 1,716.8
64,246,000 Federal Home Loan Mortgage Corp.... 333.4 1,772.8
48,000,000 The Gillette Company............... 600.0 3,732.0
30,156,600 McDonald's Corporation............. 1,265.3 1,368.4
1,727,765 The Washington Post Company........ 10.6 579.0
7,291,418 Wells Fargo & Company.............. 497.8 1,966.9
Others............................. 1,934.5 3,295.4
-------- ---------
Total Common Stocks................$7,910.2 $27,750.6
======== =========
* Represents
tax-basis cost which, in aggregate, is $1.2 billion
less than GAAP cost.
Our portfolio
shows little change: We continue to make more money
when snoring than when active.
Inactivity
strikes us as intelligent behavior. Neither we nor most
business managers would dream of feverishly trading highly-profitable
subsidiaries because a small move in the Federal Reserve's discount
rate
was predicted or because some Wall Street pundit had reversed
his views
on the market. Why, then, should we behave differently with
our minority
positions in wonderful businesses? The art of investing in public
companies successfully is little different from the art of successfully
acquiring subsidiaries. In each case you simply want to acquire,
at a
sensible price, a business with excellent economics and able,
honest
management. Thereafter, you need only monitor whether these
qualities
are being preserved.
When carried
out capably, an investment strategy of that type will
often result in its practitioner owning a few securities that
will come
to represent a very large portion of his portfolio. This investor
would
get a similar result if he followed a policy of purchasing an
interest
in, say, 20% of the future earnings of a number of outstanding
college
basketball stars. A handful of these would go on to achieve
NBA stardom,
and the investor's take from them would soon dominate his royalty
stream.
To suggest that this investor should sell off portions of his
most
successful investments simply because they have come to dominate
his
portfolio is akin to suggesting that the Bulls trade Michael
Jordan
because he has become so important to the team.
In studying
the investments we have made in both subsidiary
companies and common stocks, you will see that we favor businesses
and
industries unlikely to experience major change. The reason for
that is
simple: Making either type of purchase, we are searching for
operations
that we believe are virtually certain to possess enormous competitive
strength ten or twenty years from now. A fast-changing industry
environment may offer the chance for huge wins, but it precludes
the
certainty we seek.
I should
emphasize that, as citizens, Charlie and I welcome change:
Fresh ideas, new products, innovative processes and the like
cause our
country's standard of living to rise, and that's clearly good.
As
investors, however, our reaction to a fermenting industry is
much like
our attitude toward space exploration: We applaud the endeavor
but
prefer to skip the ride.
Obviously
all businesses change to some extent. Today, See's is
different in many ways from what it was in 1972 when we bought
it: It
offers a different assortment of candy, employs different machinery
and
sells through different distribution channels. But the reasons
why
people today buy boxed chocolates, and why they buy them from
us rather
than from someone else, are virtually unchanged from what they
were in
the 1920s when the See family was building the business. Moreover,
these
motivations are not likely to change over the next 20 years,
or even 50.
We look
for similar predictability in marketable securities. Take
Coca-Cola: The zeal and imagination with which Coke products
are sold
has burgeoned under Roberto Goizueta, who has done an absolutely
incredible job in creating value for his shareholders. Aided
by Don
Keough and Doug Ivester, Roberto has rethought and improved
every aspect
of the company. But the fundamentals of the business - the qualities
that underlie Coke's competitive dominance and stunning economics
- have
remained constant through the years.
I was recently
studying the 1896 report of Coke (and you think that
you are behind in your reading!). At that time Coke, though
it was
already the leading soft drink, had been around for only a decade.
But
its blueprint for the next 100 years was already drawn. Reporting
sales
of $148,000 that year, Asa Candler, the company's president,
said: "We
have not lagged in our efforts to go into all the world teaching
that
Coca-Cola is the article, par excellence, for the health and
good feeling
of all people." Though "health" may have been
a reach, I love the fact
that Coke still relies on Candler's basic theme today - a century
later.
Candler went on to say, just as Roberto could now, "No
article of like
character has ever so firmly entrenched itself in public favor."
Sales
of syrup that year, incidentally, were 116,492 gallons versus
about 3.2
billion in 1996.
I can't
resist one more Candler quote: "Beginning this year about
March 1st . . . we employed ten traveling salesmen by means
of which,
with systematic correspondence from the office, we covered almost
the
territory of the Union." That's my kind of sales force.
Companies
such as Coca-Cola and Gillette might well be labeled "The
Inevitables." Forecasters may differ a bit in their predictions
of
exactly how much soft drink or shaving-equipment business these
companies
will be doing in ten or twenty years. Nor is our talk of inevitability
meant to play down the vital work that these companies must
continue to
carry out, in such areas as manufacturing, distribution, packaging
and
product innovation. In the end, however, no sensible observer
- not even
these companies' most vigorous competitors, assuming they are
assessing
the matter honestly - questions that Coke and Gillette will
dominate
their fields worldwide for an investment lifetime. Indeed, their
dominance will probably strengthen. Both companies have significantly
expanded their already huge shares of market during the past
ten years,
and all signs point to their repeating that performance in the
next
decade.
Obviously
many companies in high-tech businesses or embryonic
industries will grow much faster in percentage terms than will
The
Inevitables. But I would rather be certain of a good result
than hopeful
of a great one.
Of course,
Charlie and I can identify only a few Inevitables, even
after a lifetime of looking for them. Leadership alone provides
no
certainties: Witness the shocks some years back at General Motors,
IBM
and Sears, all of which had enjoyed long periods of seeming
invincibility. Though some industries or lines of business exhibit
characteristics that endow leaders with virtually insurmountable
advantages, and that tend to establish Survival of the Fattest
as almost
a natural law, most do not. Thus, for every Inevitable, there
are dozens
of Impostors, companies now riding high but vulnerable to competitive
attacks. Considering what it takes to be an Inevitable, Charlie
and I
recognize that we will never be able to come up with a Nifty
Fifty or
even a Twinkling Twenty. To the Inevitables in our portfolio,
therefore,
we add a few "Highly Probables."
You can,
of course, pay too much for even the best of businesses.
The overpayment risk surfaces periodically and, in our opinion,
may now
be quite high for the purchasers of virtually all stocks, The
Inevitables
included. Investors making purchases in an overheated market
need to
recognize that it may often take an extended period for the
value of even
an outstanding company to catch up with the price they paid.
A far more
serious problem occurs when the management of a great
company gets sidetracked and neglects its wonderful base business
while
purchasing other businesses that are so-so or worse. When that
happens,
the suffering of investors is often prolonged. Unfortunately,
that is
precisely what transpired years ago at both Coke and Gillette.
(Would
you believe that a few decades back they were growing shrimp
at Coke and
exploring for oil at Gillette?) Loss of focus is what most worries
Charlie and me when we contemplate investing in businesses that
in
general look outstanding. All too often, we've seen value stagnate
in
the presence of hubris or of boredom that caused the attention
of
managers to wander. That's not going to happen again at Coke
and
Gillette, however - not given their current and prospective
managements.
* * * *
* * * * * * * *
Let
me add a few thoughts about your own investments. Most
investors, both institutional and individual, will find that
the best way
to own common stocks is through an index fund that charges minimal
fees.
Those following this path are sure to beat the net results (after
fees
and expenses) delivered by the great majority of investment
professionals.
Should
you choose, however, to construct your own portfolio, there
are a few thoughts worth remembering. Intelligent investing
is not
complex, though that is far from saying that it is easy. What
an
investor needs is the ability to correctly evaluate selected
businesses.
Note that word "selected": You don't have to be an
expert on every
company, or even many. You only have to be able to evaluate
companies
within your circle of competence. The size of that circle is
not very
important; knowing its boundaries, however, is vital.
To invest
successfully, you need not understand beta, efficient
markets, modern portfolio theory, option pricing or emerging
markets.
You may, in fact, be better off knowing nothing of these. That,
of
course, is not the prevailing view at most business schools,
whose
finance curriculum tends to be dominated by such subjects. In
our view,
though, investment students need only two well-taught courses
- How to
Value a Business, and How to Think About Market Prices.
Your goal
as an investor should simply be to purchase, at a rational
price, a part interest in an easily-understandable business
whose
earnings are virtually certain to be materially higher five,
ten and
twenty years from now. Over time, you will find only a few companies
that meet these standards - so when you see one that qualifies,
you
should buy a meaningful amount of stock. You must also resist
the
temptation to stray from your guidelines: If you aren't willing
to own a
stock for ten years, don't even think about owning it for ten
minutes.
Put together a portfolio of companies whose aggregate earnings
march
upward over the years, and so also will the portfolio's market
value.
Though
it's seldom recognized, this is the exact approach that has
produced gains for Berkshire shareholders: Our look-through
earnings
have grown at a good clip over the years, and our stock price
has risen
correspondingly. Had those gains in earnings not materialized,
there
would have been little increase in Berkshire's value.
The greatly
enlarged earnings base we now enjoy will inevitably
cause our future gains to lag those of the past. We will continue,
however, to push in the directions we always have. We will try
to build
earnings by running our present businesses well - a job made
easy because
of the extraordinary talents of our operating managers - and
by
purchasing other businesses, in whole or in part, that are not
likely to
be roiled by change and that possess important competitive advantages.
USAir
When Richard
Branson, the wealthy owner of Virgin Atlantic Airways,
was asked how to become a millionaire, he had a quick answer:
"There's
really nothing to it. Start as a billionaire and then buy an
airline."
Unwilling to accept Branson's proposition on faith, your Chairman
decided
in 1989 to test it by investing $358 million in a 9.25% preferred
stock of
USAir.
I liked
and admired Ed Colodny, the company's then-CEO, and I still
do. But my analysis of USAir's business was both superficial
and wrong.
I was so beguiled by the company's long history of profitable
operations, and by the protection that ownership of a senior
security
seemingly offered me, that I overlooked the crucial point: USAir's
revenues would increasingly feel the effects of an unregulated,
fiercely-
competitive market whereas its cost structure was a holdover
from the
days when regulation protected profits. These costs, if left
unchecked,
portended disaster, however reassuring the airline's past record
might
be. (If history supplied all of the answers, the Forbes 400
would
consist of librarians.)
To rationalize
its costs, however, USAir needed major improvements
in its labor contracts - and that's something most airlines
have found it
extraordinarily difficult to get, short of credibly threatening,
or
actually entering, bankruptcy. USAir was to be no exception.
Immediately after we purchased our preferred stock, the imbalance
between
the company's costs and revenues began to grow explosively.
In the 1990-
1994 period, USAir lost an aggregate of $2.4 billion, a performance
that
totally wiped out the book equity of its common stock.
For much
of this period, the company paid us our preferred
dividends, but in 1994 payment was suspended. A bit later, with
the
situation looking particularly gloomy, we wrote down our investment
by
75%, to $89.5 million. Thereafter, during much of 1995, I offered
to
sell our shares at 50% of face value. Fortunately, I was unsuccessful.
Mixed in
with my many mistakes at USAir was one thing I got right:
Making our investment, we wrote into the preferred contract
a somewhat
unusual provision stipulating that "penalty dividends"
- to run five
percentage points over the prime rate - would be accrued on
any
arrearages. This meant that when our 9.25% dividend was omitted
for two
years, the unpaid amounts compounded at rates ranging between
13.25% and
14%.
Facing
this penalty provision, USAir had every incentive to pay
arrearages just as promptly as it could. And in the second half
of 1996,
when USAir turned profitable, it indeed began to pay, giving
us $47.9
million. We owe Stephen Wolf, the company's CEO, a huge thank-you
for
extracting a performance from the airline that permitted this
payment.
Even so, USAir's performance has recently been helped significantly
by an
industry tailwind that may be cyclical in nature. The company
still has
basic cost problems that must be solved.
In any
event, the prices of USAir's publicly-traded securities tell
us that our preferred stock is now probably worth its par value
of $358
million, give or take a little. In addition, we have over the
years
collected an aggregate of $240.5 million in dividends (including
$30
million received in 1997).
Early in
1996, before any accrued dividends had been paid, I tried
once more to unload our holdings - this time for about $335
million.
You're lucky: I again failed in my attempt to snatch defeat
from the
jaws of victory.
In another
context, a friend once asked me: "If you're so rich, why
aren't you smart?" After reviewing my sorry performance
with USAir, you
may conclude he had a point.
Financings
We wrote
four checks to Salomon Brothers last year and in each case
were delighted with the work for which we were paying. I've
already
described one transaction: the FlightSafety purchase in which
Salomon was
the initiating investment banker. In a second deal, the firm
placed a
small debt offering for our finance subsidiary.
Additionally,
we made two good-sized offerings through Salomon, both
with interesting aspects. The first was our sale in May of 517,500
shares of Class B Common, which generated net proceeds of $565
million.
As I have told you before, we made this sale in response to
the
threatened creation of unit trusts that would have marketed
themselves as
Berkshire look-alikes. In the process, they would have used
our past,
and definitely nonrepeatable, record to entice naive small investors
and
would have charged these innocents high fees and commissions.
I think
it would have been quite easy for such trusts to have sold
many billions of dollars worth of units, and I also believe
that early
marketing successes by these trusts would have led to the formation
of
others. (In the securities business, whatever can be sold will
be sold.)
The trusts would have meanwhile indiscriminately poured the
proceeds of
their offerings into a supply of Berkshire shares that is fixed
and
limited. The likely result: a speculative bubble in our stock.
For at
least a time, the price jump would have been self-validating,
in that it
would have pulled new waves of naive and impressionable investors
into
the trusts and set off still more buying of Berkshire shares.
Some Berkshire
shareholders choosing to exit might have found that
outcome ideal, since they could have profited at the expense
of the
buyers entering with false hopes. Continuing shareholders, however,
would have suffered once reality set in, for at that point Berkshire
would have been burdened with both hundreds of thousands of
unhappy,
indirect owners (trustholders, that is) and a stained reputation.
Our issuance
of the B shares not only arrested the sale of the
trusts, but provided a low-cost way for people to invest in
Berkshire if
they still wished to after hearing the warnings we issued. To
blunt the
enthusiasm that brokers normally have for pushing new issues
- because
that's where the money is - we arranged for our offering to
carry a
commission of only 1.5%, the lowest payoff that we have ever
seen in a
common stock underwriting. Additionally, we made the amount
of the
offering open-ended, thereby repelling the typical IPO buyer
who looks
for a short-term price spurt arising from a combination of hype
and
scarcity.
Overall,
we tried to make sure that the B stock would be purchased
only by investors with a long-term perspective. Those efforts
were
generally successful: Trading volume in the B shares immediately
following the offering - a rough index of "flipping"
- was far below the
norm for a new issue. In the end we added about 40,000 shareholders,
most of whom we believe both understand what they own and share
our time
horizons.
Salomon
could not have performed better in the handling of this
unusual transaction. Its investment bankers understood perfectly
what we
were trying to achieve and tailored every aspect of the offering
to meet
these objectives. The firm would have made far more money -
perhaps ten
times as much - if our offering had been standard in its make-up.
But
the investment bankers involved made no attempt to tweak the
specifics in
that direction. Instead they came up with ideas that were counter
to
Salomon's financial interest but that made it much more certain
Berkshire's goals would be reached. Terry Fitzgerald captained
this
effort, and we thank him for the job that he did.
Given that
background, it won't surprise you to learn that we again
went to Terry when we decided late in the year to sell an issue
of
Berkshire notes that can be exchanged for a portion of the Salomon
shares
that we hold. In this instance, once again, Salomon did an absolutely
first-class job, selling $500 million principal amount of five-year
notes
for $447.1 million. Each $1,000 note is exchangeable into 17.65
shares
and is callable in three years at accreted value. Counting the
original
issue discount and a 1% coupon, the securities will provide
a yield of 3%
to maturity for holders who do not exchange them for Salomon
stock. But
it seems quite likely that the notes will be exchanged before
their
maturity. If that happens, our interest cost will be about 1.1%
for the
period prior to exchange.
In recent
years, it has been written that Charlie and I are unhappy
about all investment-banking fees. That's dead wrong. We have
paid a
great many fees over the last 30 years - beginning with the
check we
wrote to Charlie Heider upon our purchase of National Indemnity
in 1967 -
and we are delighted to make payments that are commensurate
with
performance. In the case of the 1996 transactions at Salomon
Brothers,
we more than got our money's worth.
Miscellaneous
Though
it was a close decision, Charlie and I have decided to enter
the 20th Century. Accordingly, we are going to put future quarterly
and
annual reports of Berkshire on the Internet, where they can
be accessed
via http://www.berkshirehathaway.com. We will always "post"
these
reports on a Saturday so that anyone interested will have ample
time to
digest the information before trading begins. Our publishing
schedule
for the next 12 months is May 17, 1997, August 16, 1997, November
15,
1997, and March 14, 1998. We will also post any press releases
that we
issue.
At some
point, we may stop mailing our quarterly reports and simply
post these on the Internet. This move would eliminate significant
costs.
Also, we have a large number of "street name" holders
and have found
that the distribution of our quarterlies to them is highly erratic:
Some
holders receive their mailings weeks later than others.
The drawback
to Internet-only distribution is that many of our
shareholders lack computers. Most of these holders, however,
could
easily obtain printouts at work or through friends. Please let
me know
if you prefer that we continue mailing quarterlies. We want
your input -
starting with whether you even read these reports - and at a
minimum will
make no change in 1997. Also, we will definitely keep delivering
the
annual report in its present form in addition to publishing
it on the
Internet.
* * * *
* * * * * * * *
About 97.2%
of all eligible shares participated in Berkshire's 1996
shareholder-designated contributions program. Contributions
made were
$13.3 million, and 3,910 charities were recipients. A full description
of the shareholder-designated contributions program appears
on pages 48-
49.
Every year
a few shareholders miss out on the program because they
don't have their shares registered in their own names on the
prescribed
record date or because they fail to get the designation form
back to us
within the 60-day period allowed. This is distressing to Charlie
and me.
But if replies are received late, we have to reject them because
we
can't make exceptions for some shareholders while refusing to
make them
for others.
To participate
in future programs, you must own Class A shares that
are registered in the name of the actual owner, not the nominee
name of a
broker, bank or depository. Shares not so registered on August
31, 1997,
will be ineligible for the 1997 program. When you get the form,
return
it promptly so that it does not get put aside or forgotten.
The Annual Meeting
Our capitalist's
version of Woodstock -the Berkshire Annual Meeting-
will be held on Monday, May 5. Charlie and I thoroughly enjoy
this
event, and we hope that you come. We will start at 9:30 a.m.,
break for
about 15 minutes at noon (food will be available - but at a
price, of
course), and then continue talking to hard-core attendees until
at least
3:30. Last year we had representatives from all 50 states, as
well as
Australia, Greece, Israel, Portugal, Singapore, Sweden, Switzerland,
and
the United Kingdom. The annual meeting is a time for owners
to get their
business-related questions answered, and therefore Charlie and
I will
stay on stage until we start getting punchy. (When that happens,
I hope
you notice a change.)
Last year
we had attendance of 5,000 and strained the capacity of
the Holiday Convention Centre, even though we spread out over
three
rooms. This year, our new Class B shares have caused a doubling
of our
stockholder count, and we are therefore moving the meeting to
the
Aksarben Coliseum, which holds about 10,000 and also has a huge
parking
lot. The doors will open for the meeting at 7:00 a.m., and at
8:30 we
will - upon popular demand - show a new Berkshire movie produced
by Marc
Hamburg, our CFO. (In this company, no one gets by with doing
only a
single job.)
Overcoming
our legendary repugnance for activities even faintly
commercial, we will also have an abundant array of Berkshire
products for
sale in the halls outside the meeting room. Last year we broke
all
records, selling 1,270 pounds of See's candy, 1,143 pairs of
Dexter
shoes, $29,000 of World Books and related publications, and
700 sets of
knives manufactured by our Quikut subsidiary. Additionally,
many
shareholders made inquiries about GEICO auto policies. If you
would like
to investigate possible insurance savings, bring your present
policy to
the meeting. We estimate that about 40% of our shareholders
can save
money by insuring with us. (We'd like to say 100%, but the insurance
business doesn't work that way: Because insurers differ in their
underwriting judgments, some of our shareholders are currently
paying
rates that are lower than GEICO's.)
An attachment
to the proxy material enclosed with this report
explains how you can obtain the card you will need for admission
to the
meeting. We expect a large crowd, so get both plane and hotel
reservations promptly. American Express (800-799-6634) will
be happy to
help you with arrangements. As usual, we will have buses servicing
the
larger hotels to take you to and from the meeting, and also
to take you
to Nebraska Furniture Mart, Borsheim's and the airport after
it is over.
NFM's main
store, located on a 75-acre site about a mile from
Aksarben, is open from 10 a.m. to 9 p.m. on weekdays, 10 a.m.
to 6 p.m.
on Saturdays, and noon to 6 p.m. on Sundays. Come by and say
hello to
"Mrs. B" (Rose Blumkin). She's 103 now and sometimes
operates with an
oxygen mask that is attached to a tank on her cart. But if you
try to
keep pace with her, it will be you who needs oxygen. NFM did
about $265
million of business last year - a record for a single-location
home
furnishings operation - and you'll see why once you check out
its
merchandise and prices.
Borsheim's
normally is closed on Sunday but will be open for
shareholders from 10 a.m. to 6 p.m. on May 4th. Last year on
"Shareholder Sunday" we broke every Borsheim's record
in terms of
tickets, dollar volume and, no doubt, attendees per square inch.
Because
we expect a capacity crowd this year as well, all shareholders
attending
on Sunday must bring their admission cards. Shareholders who
prefer a
somewhat less frenzied experience will get the same special
treatment on
Saturday, when the store is open from 10 a.m. to 5:30 p.m.,
or on Monday
between 10 a.m. and 8 p.m. Come by at any time this year and
let Susan
Jacques, Borsheim's CEO, and her skilled associates perform
a painless
walletectomy on you.
My favorite
steakhouse, Gorat's, was sold out last year on the
weekend of the annual meeting, even though it added an additional
seating
at 4 p.m. on Sunday. You can make reservations beginning on
April 1st
(but not earlier) by calling 402-551-3733. I will be at Gorat's
on
Sunday after Borsheim's, having my usual rare T-bone and double
order of
hashbrowns. I can also recommend - this is the standard fare
when Debbie
Bosanek, my invaluable assistant, and I go to lunch - the hot
roast beef
sandwich with mashed potatoes and gravy. Mention Debbie's name
and you
will be given an extra boat of gravy.
The Omaha
Royals and Indianapolis Indians will play baseball on
Saturday evening, May 3rd, at Rosenblatt Stadium. Pitching in
my normal
rotation - one throw a year - I will start.
Though
Rosenblatt is normal in appearance, it is anything but: The
field sits on a unique geological structure that occasionally
emits short
gravitational waves causing even the most smoothly-delivered
pitch to
sink violently. I have been the victim of this weird phenomenon
several
times in the past but am hoping for benign conditions this year.
There
will be lots of opportunities for photos at the ball game, but
you will
need incredibly fast reflexes to snap my fast ball en route
to the plate.
Our proxy
statement includes information about obtaining tickets to
the game. We will also provide an information packet listing
restaurants
that will be open on Sunday night and describing various things
that you
can do in Omaha on the weekend. The entire gang at Berkshire
looks
forward to seeing you.
Warren
E. Buffett
February 28, 1997 Chairman of the Board
